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Product Description

This Product Is a 1-Hour, 37-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Click on "Play" Button to Hear Sample

There are more than 20,000 radio stations in the world...but only a handful of differentiated formats.

How do you keep your on-air programming fresh when your music and other features are familiar — even predictable?

In this groundbreaking workshop, Dan O’Day will start you on the road to unique, broad-based programming strategies designed to make everything you do on your station fresh, original, and compelling...by staking out your own "Unique Listening Proposition."

You'll actually get to eavesdrop on teams of program directors from around the world as they apply this process.

Here is What You Will Learn.

  • O’Day’s Seven Steps To Phenomenal U.L.P.

  • Two unique ways to begin your on-air listener phone calls

  • A unique way to end your on-air listener phone calls

  • Techniques for driving home your brand name

  • Localization secrets for fringe listening areas
  • How to promote your radio station website effectively

  • Incredible use of sports trivia on a radio show

  • An astonishing Dutch radio station promotion

  • Branding your radio contests to make them 100% your own
  • The secret of pre-production (Almost no one in radio does this. But you should.)

  • Listener Delegation

Here's a Sampling of the New Ideas You’ll Hear Created “On The Spot.”

  • Unique "current events" reporting

  • Combining public service announcements with contests (!)

  • A great new Hot AC promo
  • Lunchtime request show twist

  • Scaryoake
  • Original handling of "jock changeovers" on voice-tracked radio stations
  • Oldies radio station using celebrity participants (It's never been done like this.)

  • Oldies radio contest with sponsor — funny, original, exciting!

  • Brand-new radio oldies feature
  • Cutting edge rock radio lifestyle promo (Warning: This may be too radical for the timid.)

  • Fresh twist for using radio show prep services
  • Creative use of radio news stories as Time Spent Listening (TSL) builders
  • Innovative way to use listener "shouts"

  • A clever way to involve listeners on-air and to reduce programming clutter

  • Original way to make your radio station highly visible throughout the city every day
  • Increasing the connection between radio station and listeners by personalizing concert information

  • Diabolically clever way to report tabloid news (100% unique, never been done)
  • Oldies contest with sponsor — funny, original, exciting!

  • Provocative way to label a daily "flashback" hour

  • Clever way to mention database members on-air
  • Unique positioning for reporting sports results

  • Using listeners to introduce new music — and to make it more quickly embraced by your radio audience

Dan O’Day is radio's premiere air talent, morning show and audience retention coach, having coached leading radio personalities in 37 countries. He's the author of the best-selling "disc jockey's bible," PERSONALITY RADIO.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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Product Reviews

  1. first-rate!

    Posted by Greg Belfrage, KELO

    Your seminar on ULP is first-rate! I'm already implementing some ideas inspired by that recording!

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