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A personal message from Dan O'Day:

If you're a radio account executive whose job includes writing radio commercials...

A producer whose job includes writing radio advertising, promos or trailers...

Or even a full-time copywriter....

They Never Give You Enough Time to Write the Radio Spot!

You're constantly burdened with impossible deadlines.

Usually you're not given enough usable information to enable you to craft a solid spot.

And You Have to Write So Many with So Little Time!

You find yourself "cranking out" commercial after commercial.

As a result, despite your best efforts, you end up with only a few that you're really proud of, that you know will produce profitable results for your clients.

The rest?

Well, you do the best you can with what little you're given.

You're too much of a pro to be satisfied producing "cookie cutter" copy, but all too often you've just got to get them written, produced and on-the-air ...even if they don't necessarily meet your own professional standards.

Some People Say I'm the Best Radio Copywriter Around.
But I Have an Embarrassing Confession to Make.

I'm not gonna look down, scuff up some dust with my foot and mumble, "Aw, shucks."

I admit it: I'm a pretty good writer.

But I...write...so...s-l-o-w-l-y that...

Well, I might be one of the "best," but I'm definitely not one of the fastest copywriters around.

For the First Time, I'm Publicly Sharing 3 of My Best Kept Radio Copywriting Secrets.

Over the years, I've created a number of techniques that are virtually guaranteed to lead me to a 100% original advertising concept or — when I have barely enough time to write a spot at all — enable me to spend just a couple of minutes transforming "off the top of my head" radio copy into fresher, unique approaches to the words themselves.

Clutter-Buster #1
My "Sledgehammer" Technique

When I first developed this technique, I knew I had achieved a major breakthrough.

You'll use my Sledgehammer Technique when you've sped through your first draft and have as little as 2 or 3 minutes to "polish" it, to transform otherwise ho-hum copywriting into something shiny, colorful, and certain to grab the attention of the audience you need to reach.

With this technique alone, you can ensure that every piece of copy you turn in has its own special quality...a vibrancy that crackles alongside the typically flat, uninspired spots that listeners automatically ignore.

If I had to discard all but one of all the tools I use to write successful radio advertising, this is the one that I would keep.

(Fortunately, I'm giving you not just one but three unique, fun and effective copywriting tricks. But if I had to pick just one, the Sledgehammer Technique is the only one I'd need.)

Clutter-Buster #2
The 3-Word Setup

Have you ever been absolutely stuck for an idea? You've got to write a commercial for a category you've written hundreds of spots for...and they've all become one big blur.

With that deadline looming, you're tempted to give up and write one of those cookie-cutter radio ads just so you can get it on the air.

Don't give up! Help has arrived.

I'm going to teach you a 3-word "setup" that is guaranteed to lead you to a different, strikingly original commercial script.

Just. Three. Words.

Simply begin writing with these three words, and suddenly the commercial will "write itself."

If you're a radio copywiter, this is your cure for "writer's block."

Clutter-Buster #3
The Hollywood Rescue

My "Hollywood Rescue" technique is great for when you find yourself in a slump or in a rut.

You're not suffering from writer's block; you could bang out a spot that the client would find "acceptable."

But you want to create a radio campaign that's better than "acceptable."

All you need is a new approach. A way to attack that copywriting challenge from a different angle.

That's when you turn to my "Hollywood Rescue" technique.

It's easy.

It's enjoyable.

And it leads you to a unique radio advertising campaign that grabs the attention of your listeners and delights your advertiser.

A Few Reviews from Copywriters Who Attended a "Live" Version of this Seminar

“These techniques are excellent for when the clock has you pinned to the wall and it’s critical to get something with quality.”  

“These techniques will help me to power through those last-minute ads.”  

“Three great ways to approach a script. The Hollywood Rescue is something I’ve never thought of, and I used it to come up with a fantastic script I’ve amazed myself with!”  

“This is what sold me on buying the audio archive of the event: My two writers will be tied to a chair and force fed this info....”  

“Great! You really taught us how to write commercials that don’t all sound the same. The Sledgehammer Technique is great, and I certainly will use it back home.”  

“Loved the Sledgehammer Technique — I will put it to use the moment I’m back in front of my computer.”  

“I wasn’t sure what to expect, except that Dan was likely to provide good, useful ideas. These were all valuable, immediately useful, mind-opening ideas.”  

“Practical techniques that I can take back to my client and turn into a sale. The Sledgehammer Technique is a blast!"  

“It was great to hear about the Sledgehammer Technique. I never thought of this until now! Fantastic!”

Dan O’Day is radio’s commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 37 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser. 

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