This Product Is a 1-hour, 34-Minute .mp4 Video Seminar
That You Can Download Directly to Your Computer

“The seminar that changed morning radio” — That’s what we’ve been told by countless programmers and successful morning hosts.

Tap the "Play" button above to view sample.

Radio’s leading talent coach, Dan O’Day, was the first to teach (and “preach”) the importance of characters and point-of-view in a morning show’s success.

In this video — the only video seminar of its kind — O’Day will teach you specific principles to increase your morning show’s impact on its audience and to dramatically increase its audience's Time Spent Listening.

To illustrate these principles, O'Day plays lots of real audio examples of the principles in action and "bad" examples where the on-air performance could have been greatly improved if only the air talent had known....

    • Building a team show
    • Positioning the characters on your show
    • Defining the newsperson's character
    • On-air guerilla tactics
    • Characters vs. "funny voices"
    • How misuse of "benchmarks" can kill a morning show