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RADIO SALES OBJECTIONS SCRIPTBOOK (E-Book)

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 THIS PRODUCT CONSISTS OF A 60-PAGE PDF "E-BOOK," WHICH YOU CAN DOWNLOAD IMMEDIATELY UPON PURCHASING.

THIS IS NOT AVAILABLE AS A PRINTED BOOK OR OTHER "PHYSICAL" PRODUCT.

 

When a prospect says, “I tried radio and it didn't work” or “I can't afford it” — or even “I don't like your owner!” — do you know exactly how to respond?

317 Responses To The 30 Most Common Objections Radio Advertising Salespeople Hear From Prospects


Every successful radio sales account executive learns to overcome objections. THE RADIO SALES OBJECTIONS SCRIPTBOOK gives you 317 responses to use when confronted with the 30 most common objections radio salespeople hear.

How Many Good Responses Do You Need For Each Objection?

One.

You’ll certainly find more than one per category that you can use or adapt. But you don't need 100 great responses to each objection. You need one that fits you perfectly.

Your Goal Is Not To Win A Verbal Battle.

By rehearsing and having handy in your memory a number of good responses to prospects’ objections, you are not trying to win an argument. You’re not attempting to “one-up” them.

If you see “overcoming objections” as a competitive endeavor, you might win the battle of wits — “proving” that your prospect is wrong — but you'll lose the war…i.e., the sale.

Then What Is Your Goal?

None of these scripted responses is intended to “win the argument.” They are not weapons. They are means of beginning (or continuing) a conversation with your prospect.

Your goal isn’t to win a battle of wits. It’s to engage your prospects in meaningful conversations about their businesses… and how you can help them.

317 tested, proven responses to the 30 most familiar, toughest objections radio salespeople hear every day “on the street.”

checkmark.jpeg Business/The Economy Is Killing Me
 
checkmark.jpeg Let Me Think It Over
 
checkmark.jpeg I’ve Got To Check With My Partner/Spouse
 
checkmark.jpeg I Need Guaranteed Results
 
checkmark.jpeg I Tried Radio And It Didn’t Work
 
checkmark.jpeg My Budget Already Is Spent
 
checkmark.jpeg Your Rates Are Too High
 
checkmark.jpeg I’m Buying TV
 
checkmark.jpeg I’ve Never Heard Of Your Station
 
checkmark.jpeg Our Customers Don’t Listen To Your Station
 
checkmark.jpeg I Don’t Like Your Music (Or Radio Hosts)
 
checkmark.jpeg Business Is Good; I Don’t Need To Advertise
 
checkmark.jpeg I Only Use Newspaper
 
checkmark.jpeg Word Of Mouth Does Just Fine For Us
 
checkmark.jpeg You’ll Have To Talk With Our Agency
 
checkmark.jpeg Your Ratings Suck
 
checkmark.jpeg I Can’t Afford It
 
checkmark.jpeg I’m Doing Direct Mail
 
checkmark.jpeg Home Office Won’t Let Me
 
checkmark.jpeg You’re The Third Rep Who’s Called Me In Six Months
 
checkmark.jpeg Your Station Doesn’t Work
 
checkmark.jpeg Call Me Next Month
 
checkmark.jpeg I Don’t Like Your Owner/Manager
 
checkmark.jpeg I’ll Give You A Piece Of Everything Your Station Sells
 
checkmark.jpeg E-Mail It To Me; I’ll Call You When I’m Ready
 
checkmark.jpeg It’s Too Hard To Measure Radio Results
 
checkmark.jpeg Here, Take $500. Let Me Test Your Station
 
checkmark.jpeg Your Station Screwed Things Up Last Time
 
checkmark.jpeg I’m Using The Yellow Pages
 
checkmark.jpeg

All Our Money Is Going Into A Big Internet/Social Media Campaign


Use just one
of these successfully, just once, and this book becomes the smartest radio advertising sales investment you’ve ever made!

THE RADIO SALES OBJECTIONS SCRIPTBOOK is a 60-page e-book (PDF format), available for immediate download. Your book can be read on any computer that has Acrobat Reader (Version 4.0 or higher).      

IMMEDIATE DOWNLOAD!

Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately. 

 


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