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PERSONALITY RADIO, Volume Two: The Dangerous Air Personality by Dan O'Day (e-book)

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Product Description

 THIS PRODUCT CONSISTS OF A 262-PAGE PDF "E-BOOK," WHICH YOU CAN DOWNLOAD IMMEDIATELY UPON PURCHASING.

THIS IS NOT AVAILABLE AS A PRINTED BOOK OR OTHER "PHYSICAL" PRODUCT.

Are you ready to become a dangerous air personality?

 

If you’re among the thousands of program directors and air personalities who have purchased PERSONALITY RADIO, VOLUME ONE, you probably don’t need a big sales pitch here. 

 

The dangerous radio personality is the one the listener is afraid not to listen to. This book will transform the talented jock into a lethal programming weapon.

Tons of actionable tips on topics including:

  • A Teasing Primer
  • Trashing the Competition
  • Sparking Creativity 
  • The Letterman Glut
  • Disc Jockey Clinic
  • Localization Take-Home Quiz
  • The Oldies Jock’s Secret Weapon
  • Tools for Night Jocks
  • The “Sidechick” Syndrome
  • Five In-Depth Aircheck Critiques
  • “Candid” Calls
  • Phone Calls — What Is Legal?
  • Handling Complaint Calls On-The-Air
  • 17 Steps to Great On-Air Phoners
  • Request Line Hang-Ups
  • Radio Comedy
  • Sample Radio Character
  • Creating Traffic Reporter Laughter
  • Jock to PD: “How’m I Doin’??”
  • Strategies for the On-Air Program Director
  • PDs: Setting Specific Goals for Jocks
  • Motivating Air Talents to Success
  • Managers: How To Inspire Loyalty & Top Performance from Your Air Staff
  • Promoting Yourself in the Trades (including an exclusive, inside look at how to get trade publications to write about you)
  • Local Newspaper Coverage: It Can Be Done
  • Local Publicity Recipe
  • What’s Wrong with This Résumé?
  • A Contract Trap
  • Morning Drive Success: How To Achieve It, How To Keep It
  • Disc Jockeys & News People: A Team Effort
  • Ethical Questions: Gifts, Not Bribes
  • Career Advice
  • Interviews with Eight Top Personalities (including Gary Burbank, Bob Steele and George McFly) 

 

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately.  


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