THIS PRODUCT CONSISTS OF A 320-PAGE PDF "E-BOOK," WHICH YOU CAN DOWNLOAD IMMEDIATELY UPON PURCHASING.
THIS IS NOT AVAILABLE AS A PRINTED BOOK OR OTHER "PHYSICAL" PRODUCT.
If You’re Willing to Add Your Own Imagination and Creativity, You’ll Be Able to Use Dan O’Day’s Treasury of Radio Promotion Ideas for The Rest of Your Career.
This 320-page book is crammed with hundreds of exciting contests and promotions that will mean fun for your listeners ...and ratings for your station.
Proven promotions from all size markets (and formats) — plus many original promotional ideas that’ve NEVER been done anywhere...yet!
• How to get businesses all over your city to advertise your station...for free! (Page 15)
• Possibly the most effective direct mail promotion you’ll ever do (Page 28)
• Bumper stickers that listeners are guaranteed to put on their cars (Page 54)
• The most powerful “Time Spent Listening” contest ever created (Page 69)
• An extremely simple on-air contest to spotlight your music brand image (Page 80)
• A promotion that’s exciting for listeners to participate in and virtually sells itself to sponsors who want increased traffic (Page 93)
• How a single dollar bill can keep your entire audience glued to their radios for a week (Page 97)
• Innovative ideas for most holidays
• A hot weather promotion that is virtually certain to generate national publicity for your station (Page 111)
• A fishing contest that will have the entire community out on the lake with their rods & reels (Page 121)
• How you can use Groundhog’s Day to have the entire community talking to strangers about your station (Page 144)
• A clever way to get your local government (mayor, city council) to partner with you in a promotion that won’t cost you a penny (Page 160)
• A “sales promotion” that requires just a few seconds of air time, that your audience will enjoy, and that even a rookie account executive could sell out in a single day (Page 236)
• A fun, on-air promotion in which the commercials you air actually increase Time Spent Listening and enable you to charge premium rates for participating advertisers (Page 239)
• A stunningly original version of “High/Low” that will have your listeners afraid to be away from their radios for even a moment (Page 244)
• A contest you could be doing tomorrow (literally), regardless of your budget — that involves every listener in a fun yet very personal way (Page 273)
Almost all of the promotion and contest ideas are presented in just a single page each. A few require two pages.
When you find an idea you want to use, print the page(s) devoted to that one idea. Print a copy for each person who might be involved in the execution of the promotion.
Also, be sure to print your special 3-Minute Promotion Jump-Start Worksheet (see details below).
Make all the notes you want on the pages you printed — secure in the knowledge you’ll still have a pristine, perfect-condition copy of the entire book in digital form.
That means you can print the pages you want — and mark them up as much as you want — again and again and again.
O’Day has included a unique 3-Minute Promotion Jump-Start Worksheet. He created it as a tool to enable you to “hit the ground running” with any promotional idea you choose to adapt for your station.
More than a “worksheet,” it’s like Dan O’Day standing right there and prodding you:
“Okay, how will you make this happen?”
No more than five minutes after you choose a particular promotion or contest idea, you’ll already have begun the process of making that idea come to life.
A good radio promotion or contest requires a good idea, well-executed.
A great radio promotion or contest requires a good idea — plus the imagination and market knowledge of an inspired radio promotion “pro.”
In other words, you are the “secret ingredient.”
With your imagination and this treasury of hundreds of promotion ideas, GREAT RADIO PROMOTIONS & CONTESTS will be an invaluable resource that you’ll refer to again and again — for years to come.
GREAT RADIO PROMOTIONS & CONTESTS is a 320-page e-book (PDF format), available for immediate download.
Immediate delivery! When you submit your order, you'll be able to download this valuable book immediately!