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(RADIO) STREET LEVEL MARKETING by Paige Nienaber e-book

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“The most exciting, 
invigorating, and absolutely brilliant book on Advanced Radio Promotion I’ve ever seen.” 
— Dan O’Day

Paige Nienaber
is a radio promotions genius. 

And he wants to help make your station #1 in your market.

STREET-LEVEL MARKETING is the secret weapon that has enabled Paige to help the stations he consults dominate their markets.

You Need This Radio Promotions & Marketing Book If....

  • Your radio station wants to attract more loyal listeners than anyone else in your market.
  • Your radio station utilizes at least one promotional vehicle (e.g., a station van, “Black Thunder,” etc.).
  • Your radio station does any remote broadcasts — whether as paid sales promotions or purely as station events. (And if you do lots of sponsored remote broadcasts — Stop reading this and download STREET-LEVEL MARKETING right now!) 

Here's What This Book Will Teach You.

  • The Essence of Promotions
  • How to change the dynamics inside the radio station

  • Non-Traditional Marketing
  • Elements of Street Marketing
  • Why most outdoor and TV advertising are wasteful
  • How to win without billboards or television campaigns
  • How to "own" the streets — regardless of your format
  • The only way to build listener loyalty
  • The difference between "active marketing" and "remotes"
  • How to use STREET-LEVEL MARKETING to increase your strength in ratings-weak geographic areas

  • How to get "hired" by your listeners
  • Key lifestyle differences between you and your listeners
  • What you need to teach your promotion staff about First Impressions
  • How to get far more from your promotion and intern staffs
  • Optimal body language at station events
  • Four things your on-site promotion staff probably do that discourage on-site traffic
  • The Power of Niche Delegation. (If you’re the Promotion Director, you can’t do this kind of potent STREET-LEVEL MARKETING all by yourself. You need to know what to delegate...How to delegate it...And to whom to delegate it.)
  • How to appoint your Street General
  • How to recruit and train your Street Team
  • The psychological profile of the perfect Street Teamer
  • How to Establish Your War Room (Yes, Paige uses lots of military metaphors. But STREET-LEVEL MARKETING is not about attacking your competitors. It’s about winning the audience.)
  • The one word that should dominate the walls of your War Room
  • The Street-Level Marketing Mindset
  • How to determine exactly where your listeners are at any given time
  • How to strategically deploy your station vehicles. (Very few stations get their money’s worth from their vehicles. After you’ve learned STREET-LEVEL MARKETING, yours will.)
  • Where to deploy your Promotion Vehicles — aka where to send your van drivers
  • How to make sure your van drivers are exactly where they’re supposed to be
  • Importance of awarding Lifestyle Prizes. (Not just “the lifestyle of people who listen to this format;” you’ll learn the importance of prizes that match the lifestyle of your particular market.)
  • Slight-of-Van: How to make just a couple of station vehicles appear to be a full-fledged fleet
  • Exactly how and where on the road your van should be driven. (Sounds odd, doesn’t it? Paige truly is a genius; when you read his “van driving instructions,” you’ll agree.)
  • Where and how to park your vehicles at events. (Once again, this sounds like something so simple that it can’t possibly be important. And once again: Paige is a genius at this stuff, and with STREET-LEVEL MARKETING you’ll have his genius working for your radio station.)
  • Street-Level Marketing At Your Listeners' Workplace
  • The crucial psychological factor to understand about your at-work listener
  • How (and why) to expand your Creative Brain Trust
  • A certain vehicle you should be using weekly to thrill your listeners
  • How to name your Street Teamers
  • Street Team Call-Ins. (How to guarantee onsite telephone reports that don’t sound terrible.)
  • The Burning Building Theory of Call-Ins
  • How to identify (and tap into) the Location Vibe
  • The importance of "Hall Vibe"
  • How to "Rambo" a competing station's event
  • Cool street marketing tools you can buy
  • The two things you must know about establishing a presence at concerts
  • Two very good reasons to use bumper stickers
  • Right and wrong ways to distribute stickers
  • How to get your stickers on your listeners' cars!
  • The two things you must do to “own” the street position in your market
  • The Lost Art of Bannering: How to post banners that attract crowds and establish your “ownership” of an event. (Most radio stations are terrible at bannering.)
  • The first question to ask when bannering an event
  • The one thing an event banner must do. (No, it’s not “get your name out there.”)
  • The two things you must know about establishing a presence at concerts
  • How to own a concert (outside the arena)
  • How to own a concert (inside the arena)
  • How to establish On-Air Concert Ownership (even if you’re not the “official” station)
  • Deputizing your listeners
  • How to create your Venue Blueprint
  • How to define your Magic Circle
  • Tactical Use of Identifier Vehicles
  • Why vans are not the best choice for your station vehicle
  • Six fantastic alternatives to “vans” for your official station vehicle
  • Powerful Tactic: “Showing Your Flag”
  • How most stations misuse new technologies
  • Super Sticker Stops: Imagine a profitable, repeatable sales promotion that delights your sponsors and gets your station’s sticker on 500 cars in just a couple of hours!
  • Getting The Most From Your Remote Broadcasts
  • What you must remove from all of your events!
  • How bad remotes hurt your station
  • How to triple the attendance at your remote broadcast
  • Remote Broadcast Activities: Better alternatives to the typical “Wheel of Fortune”
  • Two tools that are required  to make your remotes successful
  • Maximizing movie premieres
  • Charitable promotions
  • How to choose the best charity to partner with
  • The two elements radio station charity drives must have to be successful
  • The importance of creating your promotion's “plot” 
  • Two key words to apply to every promotion
  • How to market your station as if it’s a political candidate (and thereby win the Ratings Election)
  • How a new station can become #1 in any local market in just 90 days
  • The danger of playing it safe 
  • How to identify (and strategically employ) your station’s “curveball”
  • Elements of a great station logo
  • The importance of Sunday Morning Quarterbacking 
  • The three most common radio promotion fallacies
  • The three most underused radio promotional tools
  • "Risk & Consequence" — The two elements most radio station charity drives lack


Bonus #1
Event Checklist

A very handy one-sheet to use for all your station events...to ensure that nothing is overlooked before your promotion crew leaves for the event venue.

Bonus #2
Event Recap Form

A one-page form that allows you to capture a verbal snapshot of the results of your event. Pull it out of the client’s file (or from your Promotions file) next month or next year, and instantly you’ll have all the “How’d it go?” details at your fingertips.

Bonus #3
Remote Broadcast Instruction One-Sheet

Designed to present the air talent or promotion staff member with all the vital details of a Remote Broadcast event...on a single page!

Bonus #4
Press Releases for Radio Promotions

A 10-page treatise that covers everything you need to know to obtain the maximum outside publicity for your station events (and your contests, promotions, stunts, etc.).

Bonus #5
Signage for Radio Remotes

This bonus is worth the price of the entire book. It includes 19 non-traditional methods of signage that will blow your mind...and blow away the competition! 

Bonus #6
Sticker Stop Manual 

The Sticker Stop is explained in STREET-LEVEL MARKETING. But this bonus report goes into even more detail. Another bonus that truly is worth the entire cost of the STREET-LEVEL MARKETING book.

And while you probably won’t be able to get everyone on your staff to read the 170 pages of STREET-LEVEL MARKETING, this bonus report’s 14 pages is brief enough to make it required reading for everyone in your Promotions, Marketing and Sales departments. 

Bonus #7
Street Marketing Crash Course for Everyone

A 9-page “crash course” in Street Marketing. Crammed with additional information, yet brief enough to make it “required reading” for your entire staff. 

Bonus #8
Sunday Morning Quarterbacking Blueprint 

A devilishly clever worksheet that enables you to compare your station’s strengths & weaknesses with your competition’s...at a single glance.

Bonus #9
Targeting Your Audience Blueprint

A vital document that should be on the wall of your promotions War Room.

Bonus #10
Your Street General

The Street General is crucial to the success of your Street Marketing Team. This six-page document recaps some of the information in STREET-LEVEL MARKETING while adding even more actionable detail. After you read it, you’ll want to give a copy to your newly appointed Street General.

One Final Note from Dan O’Day 

I edited this book.

All through the editing process, I kept thinking:

“I can’t WAIT for other radio people to read this!”

The material is so good. The information is so valuable to smart, ambitious promotion directors and program directors.

As far as I’m concerned, a radio station that hasn’t been schooled in STREET-LEVEL MARKETING is a radio station that doesn’t really have a Promotions Department.

I hope you’ll download your copy of STREET-LEVEL MARKETING right now. I want you to experience the excitement that I feel just by making this wonderful resource available to you.


Paige Nienaber is VP/Fun 'N Games for Clifton Radio and CPR. Between those two entities he consults 40 of the largest and most successful stations in the industry.

Paige is legendary among top echelon radio promotion people for his uncanny ability to generate innovative, topical, attention-grabbing promotions that translate into increased station ratings & revenue.


Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately.  

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