Dan O’Day’s Radio and Voiceover Tools

• Why you need to measure your station's R.O.V. (Return On Visibility)

• How and why you should be using Facebook

• Why your station needs a Facebook fan page — fully customized, branded, and consistent with your overall image

• How to develop a large Facebook fan page following

• How to add stickiness to your Facebook fan page

• How to use your Facebook fan page to enable listeners to interact with your programming

• Twitter: What should you be saying?

• Twitter: Secret sources for consistently finding quality content

• Twitter: How to attract, grow and delight a loyal following

• Linked In — Should you be on it? How is it different from other social media?

• The Three Most Common Mistakes People Make With Facebook

• The Three Most Common Mistakes People Make With Twitter

• Your Secret Weapon: How to Identify and Be Consistent with Your Authentic Personality

• Mari's 4-part formula for profitable online relationships

• How to spend only 5 minutes per day on Facebook and still yield measurable results

• How to integrate all the different social media…so that it all makes sense  

Sample Attendee Reviews

"Mari completely demystified the ins and outs of these tools and explained how to harness their power in terms I easily understood."

"Mari's knowledge is unsurpassed! She's the Yoda of all Facebook Jedis. I'm going to work on my Fan Page when I get back."

"When I return home I will finally quit stalling and get the Facebook page up for the station."

"Mari is the person I would hire to help guide me into the social network universe. When I get back, all my stations will have fan pages and I will certainly use the text feature to help interact with listeners. Also, all my Facebook pages will use Facebook Connect. I really got some great tips to use for the future."

"Cutting edge information on Facebook and Twitter. Never thought I'd be writing a 'social media policy,' but that's one of the first things I'll do when I get back."

"The thing I most enjoyed about Mari's presentation was the actionable steps. Most social media presentations focus on 'get on it.' We all know that. Mari really dug into the steps to take to make the best use of social media. I enjoyed this session much more than I thought I would."

"I will admit — I was social network stupid. Now I have a good handle on not only how it all works but how important it all is!"

"Very simple, easy to understand working points for immersing your station or show into social media. As a daily blogger, Mari's tips create an easy way for me to spread my content around across all major platforms."

"Terrific ideas, inspired me to a more robust & strategic use of Facebook. Finally knowing specific things to formulate a plan of attack: Integrating Facebook into our website...canvas pages...adding more compelling, sticky apps to our fan page...texting options for fan sign ups."

Running Time: 2 Hours

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