Dan O’Day’s Radio and Voiceover Tools

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World-renowned programming consultant Mike McVay not only shares his radio success philosophies with you; he actually gives you his own Programming M.A.P. (Mastery Action Plan) — the culmination of a career devoted to helping radio stations around the world win in the ratings.

You will learn:

• The first responsibility of the PD
• The easiest way to suddenly look like a programming genius
• What all Music stations must play
• The 7 Elements of Radio News
• Three keys of great promotions
• The Value of Secrecy
• Why you should be making mistakes
• The one thing your GM does not like
• The Five Things You Must Know Every Day
• Operating on the edge of the rules (and why that's a good thing)
• Key words to use to motivate your staff
• How to reprimand employees effectively
• Key technical questions you should be able to answer
• What you need to learn about your station's sound
• The Value of Networking value of secrecy
• The one key responsibility the PD should delegate to the Music Director
• The list you should create for your air staff
• Top-Down vs. Bottom-Up Management
• Two things necessary to build ratings
• The key to winning the ratings game
• Creating your own competitive “ground game” game
• Why it's important to identify positive ratings wobbles
• Repeat Appointment Listening
• Song-of-The-Day Contests: How large of a window to give the audience
• Two key words that must define your music
• Mapping your music vs. your competitor's (Incredibly powerful!)
• Specials: Why, How & Where You Do Them
• The value of “Currents”
• Selecting Your Currents
• Crossover Music: How & when to add it
• First question to ask when considering adding a new song
• Radical technique for familiarizing your audience with a new artist
• Event Songs
• Novelty Songs
• When you should immediately jump on a new record
• Focusing on your station's Music Essence
• Why a Music station does News
• What constitutes News for your audience
• When to schedule your News
• How to determine your News content
• How to determine the order in which to present your News stories
• How to structure your individual News stories
• The question your newsperson should be able to answer before writing the story
• Discretionary Time Information
• Local and national information
• What Radio People Don't Know About Their Listeners' Lives (which leads to major programming errors)
• Imaging for News/Talk
• Researching your station's true position
• The two things a good promo can do (but almost never at the same time)
• Radio's most powerful weapon
• What you should steal from television
• Taking from other stations in other markets
• What you have to do before people will listen
• The mistake of overloading the listener with facts
• How to make sure your message is heard
• Radical approach to making your promos stand out
• Adding voices & textures to your promos
• The key question to ask before writing a promo
• How to protect yourself against bad radio habits
• How to make sure your promos connect to your listeners
• What you should do instead of selling people your station
• Why & when to pull something off the air
• How to apply a “recurrent” approach to your promos
• The key to any great branding campaign
• Managing “creative types”
• Technical details for sending mp3 files for on-air use
• Most important element of a News/Talk station
• The primary reason you have personalities
• The importance of promoting your personalities
• Your Programming Rule Book: Why you should have one, what it should be
• Being a boss vs. being a coach
• What you must avoid when defining an air talent's boundaries
• Managing A Morning Show
• The one thing the PD must do with the morning show
• One surprising thing that your morning show wants from the PD
• Mistakes to avoid with your morning show
• The secret to making voice tracking work for your station
• The wrong way to use voice tracking
• A show prep system that works: E.I.A.A.A.
• Why you can't ignore an elephant (Explain this to your GM!)
• Hiring people
• Directing people
• Firing people (and how to minimize the likelihood you'll need to do so)
• What you should assume about people when you hire them
• How to apply the “3 Strikes Rule” to disciplining staff members
• The Three Elements of Radio Promotion
• What to teach your jocks to do to get the most of their on-air contest winners
• What you must do before creating any promotion
• The most important question for any PD to be able to answer
• What we must learn from TV to survive
• The real “new technology” danger to Radio

This product is available as a digital download here.