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- TACTICAL RADIO PROMOTIONS by Dan Garfinkel (2-CD Set)
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- TACTICAL RADIO PROMOTIONS by Dan Garfinkel (2-CD Set)
TACTICAL RADIO PROMOTIONS by Dan Garfinkel (2-CD Set)
Price:
$19.95
Condition:
New
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Product Description
***THERE ARE ONLY 10 COPIES OF THIS ITEM REMAINING***
If you're a promotion director who doesn't have this audio seminar....You'd better hope your competition doesn't have it, either.
Don't ever air a promotion without first determining how it serves your station's overall strategy!
- The six types of promotions
- How to make sure the promotion fits your format
- Four questions to ask before launching a promotion
- Five deadly misconceptions
- Why spend your money when you can spend someone else's?
- Promotion vs. counter-promotion
- Why most station promotions fail
- Turning sows' ears into silk promotional purses
- Putting the "value" in "value added"
This is the kind of top level insight & analysis of radio promotion that you can't get inside your station!
2-CD Audio Seminar
