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The Unique Radio Genius of Gary Burbank


Product Description

This Product Is a 1-hour, 40-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal message from Dan O'Day:

Gary Burbank is a genuine radio genius.

When this session was recorded Gary had produced more than 30 years of top ratings in every market he's worked...and still was at the top of his game.

Gary does more things brilliantly than anyone else I know: unique, highly identifiable characters; terrific satire; hysterical parodies; one-of-a-kind interactive audience phoners; and "willing suspension of audience disbelief" on a scale unmatched by any other radio personality.

Tap the “Play’ button above to hear a sample.

You'll hear a generous audio sampling of his work, along with an examination not only of how he manages to create so much world-class material so consistently but also what you as a program director can do to find, develop, and get the most out of your most talented staff members!

Just a few of this session’s highlights...

  • An extraordinary example of taking a classic song in his format and “making it his own”
  • The origin of "Earl Pitts"
  • Tests of a truly successful characters
  • The unique negotiating point Gary insisted upon before signing his contract (an inspiration to everyone in radio who is too timid to ask for what they deserve)
  • How to do "put on phone calls" without getting in trouble
  • The full story behind Gary being shot by an angry listener at the end of his last day at WAKY
  • How Gary's "snow sharks" sightings became a national phenomenon
  • Why and how he decided to do an infield fashion show during the Kentucky Derby
  • "Living on the edge" as a personality -- both real and perceived
  • The origins of one of his great characters, "Howlin' Blind Muddy Slim"
  • The origins and development of "Gilbert Gnarley"
  • His unique method, as a program director in New Orleans, of motivating one particular jock who was in love with his own voice
  • How to allow your characters to grow and to become more real

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant download mp3 file

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