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“Never say goodbye at the end of your radio show.” 
— Conventional Wisdom

“That's just plain silly.” — Dan O'Day

Were you ever told something like, “You should never say goodbye at the end of your radio program, because that tells people you're leaving”?

You were told wrong.

Because you've found your way to this page, you're undoubtedly a radio professional.

And it's a good bet that you believe in the value of “one-to-one communication” between air talent and listener.

You talk to your audience; you don't shout at them.

You're creative and compelling — yet conversational.

You're a genuine “personality,” not “just an announcer.”

You create a personal connection with your listeners. You share your wit, your humor, even your life.

But at the end of your show, you just...disappear??

Imagine This...

You're at a party, engaged in an enjoyable conversation with someone you've just met. You glance away for just a moment, but when you look back...the other person has disappeared.

How would you feel?

Mystified, certainly. Off-balance. Maybe slightly offended. The person just vanished without even a “see 'ya later”?

That's what it's like when the last song of your show ends, the next program begins...and you never even bothered to say “see 'ya.”

Sure, you want your audience to stick around for the program that follows yours. But even more importantly, you want to maintain that bond you've established with your listeners.

The Standard, Dumb Way

Of course, many jocks do say goodbye at the end of their shows. But most of them do it so weakly, so ineffectually, so....so lamely that it's almost embarrassing:

“Well, uh, I see we're out of time, so, uh, thanks for being here with us today....”

Good grief. You didn't put in all that “show prep” to end the day's program with a wasteful, weak whimper like that.

I Can Help You.
But Only If You Have An On-Air Sense of Humor.

If your listeners already perceive you as humorous, I can help you say “goodbye” in a way that reinforces your relationship with your audience and leaves them smiling (or chuckling or laughing).

If your on-air persona, however, is completely humorless, this won't help you at all. In fact, it will hurt you.

If you're Mr. or Ms. Serious for your entire program, it would be a mistake to end your show on a humorous note.

But if you do share your sense of humor with your listeners, here's some wonderful news:

Your Next 1,000 Radio Shows Are Taken Care Of.

Radio Comedy Show Closes gives you 1,000 humorous ways to end your program with a wink, not a whimper.

Some are nonsensical (but funny nonetheless).

Some are deadpan silly.

Some are even....Well....Okay, I'll say it: Some are even downright corny. (But deliberately so.)

Why Ending With Humor Strengthens Your Radio Show

• Assuming you've already established a rapport with your audience, saying goodbye is polite.

• It's respectful.
  

• It acknowledges the relationship you have with your listeners.

• It keeps your listeners in a good mood. When they're in a good mood, they're less likely to change stations. They're too busy enjoying themselves.
  

• It leaves your listeners with a smile, a good feeling. (That's a good thing.)

• It adds to their anticipation of their enjoyment of tomorrow's program.

• It gives “closure” to the day's program. Just disappearing on them leaves your listeners with an incomplete, dissatisfied feeling. (That's a bad thing.)  

Four Years Without Repeating A Radio Show Close

If you work 50 weeks a year, five days a week, it will take you four years to use every show close in Radio Comedy Show Closes.

Because you're smart enough to note when you used each Close, you'll be able to start all over again in four years. Trust me: Your listeners won't remember that you already used that Close a few years ago.

Of course, that assumes you're still working at the same station four years later. Not always a very safe assumption in our business.

But no matter where you're working, you'll always be able to end your program on a well-planned, fresh, upbeat note.

If you use one a day, five days a week, it'll be four years before you repeat a show close.

So what are you waiting for?

Download your copy now. After all, soon you've got another show to do...

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