Dan O’Day’s Radio and Voiceover Tools

THE 2-CD VERSION OF THIS PRODUCT HAS SOLD OUT.

But you can download the entire audio seminar immediately here.

The average profit margin on a re-order is five times greater than the profit on a new order. So why do most radio salespeople concentrate on getting "the order?" and not the re-order?

In this exciting, provocative audio seminar, radio advertising guru Dan O'Day shows you how to do just that...by teaching you how to make sure the commercials that air for their clients are likely to deliver results.

The most common objection salespeople hear on the street is, "I tried radio...and it didn't work."

This is the seminar that teaches you how to overcome that objection forever!

You Will Learn....

• Listener’s P.O.V.

• The vital importance of your Core Message

• Painting Pictures in your commercial

• Why you must “Intersect Common Human Behavior”

• The right kind of language to use (but which rarely is heard in commercials)

• Selling via Emotion

• Selling via Storytelling

• The big difference between print or online advertising & radio advertising

• How to do “soft sell” commercials that work

• When & how to use a child’s voice in the commercial

• How to deal with clients who insist on voicing their own commercials (and still not ruin the spot)

• Using Phone Numbers in radio commercials

• Using Street Addresses in radio commercials

• The legalities of using copyrighted music in radio commercials

• 7 Ways You Can Help Your Radio Copywriter