Dan O’Day’s Radio and Voiceover Tools

***THERE ARE ONLY 2 COPIES OF THIS ITEM REMAINING***

One of radio's legendary imaging gurus (Z-100/New York's Dave Foxx) pulls no punches in talking to you about the imaging process that's going on in your station right now.

• The key to a successful promo
• How to get more quantity & quality from your producer
• The biggest mistakes PDs make (and how to avoid them)
• Why your imaging specialist should participate in your perceptual studies
• The danger of "too many layers"
• Why you should replace your Imaging Director
• The challenge of multiple perspectives
• Why the PD should NOT write the station's imaging
• Radical Time Management for imaging specialists
• The continuing education that is required of your imaging specialist (beyond technical education)
• How to mobilize your air staff as an Early Warning Promo Team
• The importance of establishing your own Brain Trust
• How to plan your 365-Day Promo Event Guide
• Recommended tools for your production director

79-Minute Audio Seminar on CD