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Product Description

This Product Is a 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

Since being introduced
at the International Radio Creative & Production Summit, Nick Michaels’ impact on radio imaging has been unprecedented. So we brought him back — not for a repeat performance, but to go even deeper into what separates great station imaging from all the rest (i.e., what Nick refers to as “cheesy slogans in a deep voice”).

Regardless of your format, this seminar will generate brilliant new ideas for your station and/or clients.

You Will Learn:

• The First Three Questions to ask before you determine what your imaging will say

•  The idiocy of most station imaging statements

•  Why you should not strive to make your product understood by the audience

•  How to talk to your listeners about what they care about

•  The stupidity of “So you can listen longer” statements

•  Balancing your message to the listener’s perspective

•  The absolute wrong way to position your music. (Most stations do it this way.)

•  How AC stations inadvertently blunt the impact of their own music

•  Imaging music to adult males

•  How Classic Rock usually mis-targets or miscommunicates to women

• The Three Magic Words for imaging to 35+ females

•  How to make listeners think your message is their idea!

•  Promoting the Moment of Decision (Nobody else is doing this!)

•  Why News/Talk stations should not promote the day’s topical issues

•  How to create Radio Cinema


Nick Michaels has been called "one of the most believable voices on earth."

His clients include major market television and radio station stations across America.

CNN's worldwide voice for topical promotion. National commercials for major brands like Excedrin and Coca-Cola.

Blunt, brilliant, opinionated, and intensely creative, Nick will change forever the way you perceive "station imaging."

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.

Other Details

Product Type:
Instant mp3 download

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