Personal message from Dan O'Day:
One of the most popular features of the International Radio Creative & Production Summit is the Critique-A-Spot-A-Thon.
That’s when attendees submit commercials, promos or trailers they’ve written or produced…and I cheerfully tear them apart.
But….
I also offer specific, concrete suggestions on how they might be improved.
And, believe it or not, I do praise some of them.
You’ll hear the work of your radio & advertising peers, learn from others’ mistakes, and be inspired by some terrific work of your colleagues from around the world.
COPYWRITERS and PRODUCERS: Here’s a non-threatening way to get indirect feedback on your own work — as you hear parallels between your spots and the attendees’.
SALES MANAGERS: Gather your entire sales team, plus your copywriters and producers, and have an instant, high-impact Sales Meeting.
• Commercial Health Screening Service
• Credit Repair
• Used Car Dealer
• Hip Hop Radio Imaging Parody
• New Country Music Contest Promo
• Checking Accounts
• Concert Promotion
• Teaser Campaign for a Website
• CHR/EHR Music Promo from Belgium
• Bank Checking Account
• Motorcycles/4th of July
• British Contest Promo
• Scary Website
• EHR/CHR Music Imaging
• Evangelical Association
• Sofa Replacement Foams
• Nonprofit Radio Support Pitch
• Dental Braces
• Local Independent Brewery
• Remote Broadcast Promo
• Online Store
• Disaster Relief - Live Onsite Report
• Tickets Promo
• Auto Sales - for "Bad Credit" Customers
• Novelty Website
“The best tips anyone has ever given me in my entire career.”
“Really taught me how to listen objectively, carefully and critically to my work.”
“Practical tips that will be put into practice as soon as I get home.”
“Thoughtful insights. A DEEPER look at production.”
“Couldn’t take notes fast enough. Dan’s tip about ‘the first paragraph’ is priceless!”
“I made notes of 45 specific details regarding commercials!"
“I hung on Dan’s every word. Great advice!”
“Dan is a very fair and diplomatic critic. Addressed all sorts of different aspects of the spots — structure, music, writing, clarity, SFX, momentum, voice acting, etc. A good overview of holding higher standards and applying them to your own work.”
“This is the kind of honest critique that you just don’t get back at the office. It’s great to be kept honest and given something to strive toward.”
“Very inspiring. Dan was honest, straight to the point, critical. I learned a lot.”
“I learned so many tips and techniques that I will keep with me when producing.”
Running Time: 1 Hour, 25 minutes
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