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RADIO STREET LEVEL MARKETING by Paige Nienaber 2–CD Set

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(RADIO) STREET LEVEL MARKETING
by Paige Nienaber

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Paige Nienaber is VP/Fun 'N Games for Clifton Radio and CPR. Between those two entities he consults 40 of the largest and most successful stations in the industry.

Paige is legendary among top echelon radio promotion people for his uncanny ability to generate innovative, topical, attention-grabbing promotions that translate into increased station ratings & revenue.

You will learn:

  • The Essence of Promotions
  • Non-Traditional Marketing
  • Elements of Street Marketing
  • Why most outdoor and TV advertising are wasteful
  • How to "own" the streets — regardless of your format
  • The only way to build listener loyalty
  • The difference between "active marketing" and "remotes"
  • How to market your station as if it's a political candidate
  • The key to building Listener Loyalty
  • How to get "hired" by your listeners
  • Appointing your Street General
  • How to recruit and train your Street Team
  • The psychological profile of the perfect Street Teamer
  • How to strategically deploy your station vehicles
  • Establishing Your War Room
  • The Street-Level Marketing Mindset
  • The power of Niche Delegation
  • The one word that should dominate the walls of your War Room
  • Street-Level Marketing At Your Listeners' Workplace
  • The crucial psychological factor to understand about your at-work listeners
  • The lost art of bannering
  • How to get far more from your interns
  • The importance of "Hall Vibe"
  • How to "Rambo" a competing station's event
  • Cool street marketing tools you can buy
  • The two things you must know about establishing a presence at concerts
  • Tactical Use of Identifier Vehicles
  • Powerful Tactic: "Showing Your Flag"
  • How most stations misuse new technology
  • Two very good reasons to use bumper stickers
  • Right and wrong ways to distribute stickers
  • How to get your stickers on your listeners' cars!
  • Super Sticker Stops
  • Getting The Most From Your Remote Broadcasts
  • What you must remove from all of your events!
  • How bad remotes hurt your station
  • Two tools that are required  to make your remotes successful
  • Maximizing movie premieres
  • Charitable promotions
  • "Risk & Consequence" — The two elements most radio station charity drives lack
  • Choosing the right charity to partner with
  • The importance of creating your promotion's "Plot"
  • Two key words to apply to every promotion

 


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Product Type:
(2–CD Set)

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