Loading... Please wait...

RADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE Dan O'Day

Price:
$49.95
Condition:
New
Availability:
Usually ships in two business days.
Quantity:


Product Description

RADIO ADVERTISING:
A CRASH COURSE FOR SALESPEOPLE
by Dan O'Day

Play Free Audio Sample Now!

Click on player above to hear a sample!

***THERE ARE ONLY 6 COPIES OF THIS ITEM REMAINING***

The average profit margin on a re-order is five times greater than the profit on a new order. So why do most radio salespeople concentrate on getting "the order?" and not the re-order?

In this exciting, provocative audio seminar, radio advertising guru Dan O'Day shows you how to do just that...by teaching you how to make sure the commercials that air for their clients are likely to deliver results.

The most common objection salespeople hear on the street is, "I tried radio...and it didn't work."

This is the seminar that teaches you how to overcome that objection forever!

You Will Learn....

  • Listener’s P.O.V.
  • The vital importance of your Core Message
  • Painting Pictures in your commercial
  • Why you must “Intersect Common Human Behavior”
  • The right kind of language to use (but which rarely is heard in commercials)
  • Selling via Emotion
  • Selling via Storytelling
  • The big difference between print or online advertising & radio advertising
  • How to do “soft sell” commercials that work
  • When & how to use a child’s voice in the commercial
  • How to deal with clients who insist on voicing their own commercials (and still not ruin the spot)
  • Using Phone Numbers in radio commercials
  • Using Street Addresses in radio commercials
  • The legalities of using copyrighted music in radio commercials
  • 7 Ways You Can Help Your Radio Copywriter

Other Details

Product Type:
2-CD Audio Seminar

Find Similar Products by Category


Write your own product review

Product Reviews

  1. Right on the money!

    Posted by Thomas Nakashima

    Thanks Dan.. revisiting what makes radio unique is more important now than ever. This tutorial is full of great examples!


  2. Good info to give to my customers!

    Posted by Ed Ramirez

    Great program! Good info to give to my customers!


  3. I can't tell you how much I have learned!

    Posted by Lendel Brown

    I am new to radio sales and I am experience quite a learning curve. I just listened to your audio CDs, Radio Advertising: A Crash Course for Salespeople. I can't tell you how much I have learned!


  4. This is GREAT!

    Posted by Penni Burnett

    This is GREAT!



Add to Wish List

Click the button below to add the RADIO ADVERTISING: A CRASH COURSE FOR SALESPEOPLE Dan O'Day to your wish list.

You Recently Viewed...