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PROGRAM DIRECTOR'S STATION IMAGING SURVIVAL GUIDE by Dave Foxx

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PROGRAM DIRECTOR'S STATION IMAGING SURVIVAL GUIDE
by Dave Foxx

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***THERE ARE ONLY 2 COPIES OF THIS ITEM REMAINING***

 

One of radio's legendary imaging gurus (Z-100/New York's Dave Foxx) pulls no punches in talking to you about the imaging process that's going on in your station right now.

  • The key to a successful promo
  • How to get more quantity & quality from your producer
  • The biggest mistakes PDs make (and how to avoid them)
  • Why your imaging specialist should participate in your perceptual studies
  • The danger of "too many layers"
  • Why you should replace your Imaging Director
  • The challenge of multiple perspectives
  • Why the PD should NOT write the station's imaging
  • Radical Time Management for imaging specialists
  • The continuing education that is required of your imaging specialist (beyond technical education)
  • How to mobilize your air staff as an Early Warning Promo Team
  • The importance of establishing your own Brain Trust
  • How to plan your 365-Day Promo Event Guide
  • Recommended tools for your production director

 

79-Minute Audio Seminar on CD


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