Loading... Please wait...

POSITIONING YOUR RADIO STATION (DVD) by Randy Michaels

Price:
$99.00
Condition:
New


Product Description

Sorry, this item has sold out.
But you can get the complete audio recording of this legendary presentation here.

This is the best radio video ever!

Just ask the PD Grad School attendees who rated it 4.96 on a scale of 1 - 5.

Learn the secrets of positioning and marketing your radio station from the guy whose "Power Pig" destroyed Tampa's #1 station in a single book...and who went on to conceive & build the mammoth Clear Channel Radio empire.

  • How to spot opportunities in crowded markets
  • How to take advantage of the competition's weaknesses
  • How to exploit your station's strengths
  • How to position your station effectively
  • How to define a station attribute that's valuable, easy to understand...and compatible with the rest of the station
  • Positioning statements: smart & dumb
  • What makes your station "someone's favorite"
  • The five stages of product adoption
  • When & how to launch a direct offensive attack
  • When & how to launch a flanking attack.

Every program director and every general manager should view this video!

Running Time: 1 hour, 46 minutes on DVD

NOTE: This DVD is formatted for NTSC only. If you are in Europe or in Asia, please do not order unless you have a DVD player that will play NTSC.


Find Similar Products by Category


Write your own product review

Product Reviews

  1. Very enlightening

    Posted by Kyle Guderian

    The video was very enlightening and contained some amazing information to help guide my radio station in the right direction.


  2. EVERY STATION SHOULD HAVE THE ENTIRE STAFF VIEW THIS VIDEO

    Posted by Jaye Albright

    If you want a sample of what PD GRAD SCHOOL is all about, call Dan O'Day and order the $49.95 video POSITIONING YOUR RADIO STATION by Randy Michaels. EVERY CLIENT STATION SHOULD HAVE THE ENTIRE STAFF VIEW THIS VIDEO PRIOR TO EACH RATING PERIOD.



Add to Wish List

Click the button below to add the POSITIONING YOUR RADIO STATION (DVD) by Randy Michaels to your wish list.

You Recently Viewed...