Why do so many radio stations sound alike?
How can you create a unique on-air identity for your station?
Certainly not simply by hiring some Professional Deep Voice to deliver liners that you've heard in other markets (or liners that attempt to reflect back to listeners what your research has uncovered from focus groups).
Moderated by Dan O'Day, this audio-intensive seminar explores radio's human connection by examining the work (and warped brains) of three of our industry's most original & distinctive production guys: John Frost (KROQ/Los Angeles), Howard Hoffman (KABC/Los Angeles) and Joel Moss (WEBN-FM/Cincinnati).
Tons of ideas, inspiration & techniques to incorporate into your daily work!
Posted by Phil Poole
RADICAL STATION IMAGING is a great source for new ideas and techniques! I was particularly impressed with the KROQ branding.
Posted by Linc Kelly
I got the CDs - wow, you guys are on fire! Thanks heaps for getting to me so quick, it's great. I drove home for tea and came back to work just so I could listen to it again!
Posted by Darren Marlar
I absolutely LOVED RADICAL STATION IMAGING! I was laughing so hard I almost had to pull the car over on my way to do my own station's imaging! Great stuff... and a lot that I might 'borrow!'
Posted by Patrick Mashburn
These guys know what they're doing, and it shows!