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- BUILDING THE PERFECT RADIO SALES PROMOTION Doug Harris mp3
- Home
- Radio Sales
- BUILDING THE PERFECT RADIO SALES PROMOTION Doug Harris mp3
- Home
- Best of Breed
- BUILDING THE PERFECT RADIO SALES PROMOTION Doug Harris mp3
Product Description
This Product Is a 1-hour, 41-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.
Promotions wizard Doug Harris reveals his original, highly detailed system for developing client-driven, "value-added" promotions while maintaining your station's programming integrity.
- Promotions from which everyone profits: your client, your station, and your listeners
- The four types of retail promotions
- The four steps to designing a sales promotion
- Why great ratings aren't enough
- The four questions your Account Executive must ask before you can begin
- The three advantages your sales promotions should have over non-sponsored promotions
- Your best defense against bad sales promotions
- How to make money from the "Halo Effect"
- 18 things you can sell instead of a sales promotion
- How to control the entire process (rather than allowing the Sales Department to control it)
- Marketing to the Influencer, not to the Purchaser
- Secrets of successful nightclub promotions
- How to make a big impact by giving away small amounts of money
- Finding the Dramatic Hook of your promotion
- Your Sales Promotion Worksheet Format
- How to take charge and set the rules of all your sales promotions
- How to place a dollar value on all aspects of your sales promotions
- 21 programming-friendly sales promotions (These alone are worth ten times the price of this audio seminar.)
With a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.
A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales.
As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.
IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.
