This Product Is a 1-hour, 55-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.
Click the "Play" Button to Hear a Sample.
In this uniquely comprehensive guide to on-air promotions, you will learn:
• The only three major goals of an on-air radio promotion
• The two major goals of client promotions
• What your promotion absolutely must do to increase station cume. (Too few radio managers understand this.)
• The five major avenues for cume building
• How to match your promotion to your station’s personality
• How to match your promotions to your listeners' lifestyles
• The only two types of prizes you should ever offer
• Four ways to make listeners trust you enough to enter
• How to double the impact of your promotion with the “Wow Factor”
• Six different ways to double the impact of an existing promotion
• No-budget prizes your audience will listen longer in order to win
Dan O’Day is radio’s premiere audience rentention expert.
IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.