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EXTRAORDINARY STATION IMAGING: When A Whisper Becomes A Scream by Nick Michaels (2–CD Set)

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EXTRAORDINARY STATION IMAGING
by Nick Michaels

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Voiceover giant Nick Michaels has been called "one of the most believable voices on earth."

His clients include major market television and radio station stations across America.

CNN's worldwide voice for topical promotion. National commercials for major brands like Excedrin and Coca-Cola.

Blunt, brilliant, opinionated, and intensely creative, Nick will change forever the way you perceive "station imaging."

  • The most effective way to deliver your promotional message; most stations do it exactly wrong!
  • How to communicate more powerfully by making your station smaller
  • Powerful weather imaging
  • Why facts are the enemy of a promotional script
  • Typically Bad Station Imaging: "Cheeseball Slogans In A Big Voice"
  • The one thing listeners don't want from a station promo...that they usually get
  • Why "Doggie Commands" are wrong for your audience
  • Why words are your enemy!
  • The casting technique that forces your target audience to listen


It's quite simple: If you're involved in programming or station imaging, you must have these CDs!


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(2 Compact Discs)

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Product Reviews

  1. riveting!

    Posted by Brian Tepper, CKBW

    Nick Michaels' "Extraordinary Station Imaging" was exactly as you described it: riveting!



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