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Spend a couple of hours with the person the readers of Radio & Records selected as the "Most Influential Programmer of the Past 30 Years,"Scott Shannon.

Creator of the "Morning Zoo" format.

Leader of Z-100/New York's 77-day ratings jump from "worst to first."

Currently program director of WPLJ/New York, Shannon takes you on a "DJ's journey" through radio. 

• Birth of the Morning Zoo
• Goal-setting
• Learning to win
• 3 lessons learned by studying Bill Drake
• Power of "keeping it simple"
• Power of Passion
• Examining your conscience
• The "one thing"
• Transmitter oriented vs. receiver oriented
• Staying in touch with listeners
• The critical inch
• Branding
• Shannon's five-times-a-day ratings secret

Verbatim Live Seminar Attendee Reviews

“Far & away the best passion-inspiring speaker I have heard in years!”

“I never expected Scott’s presentation would be so positively motivating, even for a veteran like me.”

“Scott’s knowledge of radio, particularly Top 40, carries an immeasurable weight in my mind. His insight gave me a new perspective on my career.”

“Passion! Wonderfully energizing. I didn’t realize how much I needed to work on simplicity.”

“Scott’s honesty and passion were inspiring.”

“Excellent! His passion is contagious, and his ability to be real is very much needed in radio. Couldn’t be better.”

“It was a major privilege & pleasure to be part of this session by a radio legend. You wouldn’t want to mess with this guy! His ability to turn sleepy markets on their heads with humor and a ‘can-do’ attitude is an inspiration to us all not to accept the status quo unquestioningly.”

“Covered lots of ground in easy, relatable manner...just like a great jock! Reminded me of how important the listeners are and how simple we really need to be.”

“Very motivational. Great, realistic perspective.”

“A wealth of information on how to win!”

Limited Edition 2-CD Set