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LIVING YOUR DREAMS / PROGRAMMING TO WIN by Scott Shannon (2–CD Audio Seminar)

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There are only 12 copies of this item remaining.

Spend a couple of hours with the person the readers of Radio & Records selected as the "Most Influential Programmer of the Past 30 Years,"Scott Shannon.

Creator of the "Morning Zoo" format.

Leader of Z-100/New York's 77-day ratings jump from "worst to first."

Currently program director of WPLJ/New York, Shannon takes you on a "DJ's journey" through radio. 

  • Birth of the Morning Zoo
  • Goal-setting
  • Learning to win
  • 3 lessons learned by studying Bill Drake
  • Power of "keeping it simple"
  • Power of Passion
  • Examining your conscience
  • The "one thing"
  • Transmitter oriented vs. receiver oriented
  • Staying in touch with listeners
  • The critical inch
  • Branding
  • Shannon's five-times-a-day ratings secret

Verbatim Live Seminar Attendee Reviews

“Far & away the best passion-inspiring speaker I have heard in years!”

“I never expected Scott’s presentation would be so positively motivating, even for a veteran like me.”

“Scott’s knowledge of radio, particularly Top 40, carries an immeasurable weight in my mind. His insight gave me a new perspective on my career.

“Passion! Wonderfully energizing. I didn’t realize how much I needed to work on simplicity.”

“Scott’s honesty and passion were inspiring.”

“Excellent! His passion is contagious, and his ability to be real is very much needed in radio. Couldn’t be better.

“It was a major privilege & pleasure to be part of this session by a radio legend. You wouldn’t want to mess with this guy! His ability to turn sleepy markets on their heads with humor and a ‘can-do’ attitude is an inspiration to us all not to accept the status quo unquestioningly.”

“Covered lots of ground in easy, relatable manner...just like a great jock! Reminded me of how important the listeners are and how simple we really need to be.”

“Very motivational. Great, realistic perspective.

“A wealth of information on how to win!”

Limited Edition 2-CD Set


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Product Type:
2-CD Audio Seminar

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Product Reviews

  1. I LOVED IT!

    Posted by Jack Steele

    I ordered your Scott Shannon LIVING YOUR DREAMS, PROGRAMMING TO WIN CDs. I LOVED IT! WISHED I COULD HAVE BEEN THERE!


  2. fantastic...a great motivator

    Posted by Brent Harbour

    Just thought I would let you know my order arrived yesterday. I've already listened to the Scott Shannon CDs and have to tell you it's fantastic...a great motivator!. I have had video airchecks and audio airchecks of Scott in the past, and it's great to hear someone who has been on the air for so long still absolutely passionate about his work.



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