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Product Description

The Complete Video Experience (Streaming Online Videos - 21 Hours!)


John Frost (Radio Station Imaging)

Richard Horvitz (“Learning How To Play” — both for voice actors and for writers)

Dan O’Day (2 brand-new Quickstart Copywriting Techniques + Live Commercial Critiques)

Nancy Wolfson (“Admit vs. Sell” voice over workshop + Live Voice Over Demo Critiques)

How To Write 10-Second Spots By Finding The Boiling Point and  Overcoming The Curse of Uniqueness
Dan O’Day

Running Time: 1 hour, 15 minutes

World Premiere!  Dan O’Day taught a new QuickStart Copywriting Technique that will enable you to discover a fresh, new attention-getting approach to your ad campaign fast. The trick is to overcome what he calls "The Curse of Uniqueness."
10-second radio commercials are becoming more and more common. Like 'em, hate 'em — it doesn't matter. If you're given only 10 seconds in which to sell a client's product or service (or to promote your station), that does not give you permission to do an inadequate job.

O’Day’s "Boiling Point" approach will help you focus on exactly what you should be saying in that precious 1/6 of a minute.

Dan O’Day

Sample Attendee Reviews

"I especially enjoyed 'overcoming the curse of uniqueness' because it helps us focus on how the listener would think."

"Dan gave me a lot of tips to make copy better. This really woke me up."

"Most valuable thing I learned: There's almost always one more edit or rewrite to make. This will completely revamp my thought process for :10s upon my return."

"I've always believed 10-second ads are viable if executed correctly, and here now are the tools to make it so."

"I know I'll take the 'overcoming uniqueness' and use it for sure. Also, I've never had to write 10 seconds before, but now I'm prepared for whatever is thrown at me!"

"I enjoyed most the ten second copywriting exercise. There has been such a mystery to me as to how to distill the copy to that degree. After this exercise I feel confident that I am able to better determine 'the boiling point!'"

"I love the idea of taking the 'boiling point' of a standard commercial and making it into a :10."

"The feedback Dan gave to the copy people wrote was amazing and practical."

"A great way to find that slice of life and make your story relatable to the listener. The ten second method is great practice to find the core message. We can always build from there."

Richard Horvitz

Running Time: 1 hour, 40 minutes

"My job is to get you to stop thinking as an actor and get you to remember what you feel and think as a human being."

To help you get there, Richard Horvitz will teach you the five steps that any writer or performer should follow when a performance or a script "just isn't right."

Writer's Block? Performance Anxiety? Just go back to Richard's Five Steps.

You Will Learn:
     •   How to enter a Secondary Reality
     •   The value of knowing who you are (and how to return to it on demand)
     •   Your imagination as a muscle (how & why it needs to be exercised)
     •   Why & how you need to know who you are when you walk into the room
     •   Tearing down the wall of separation between your character and you
     •   The folly of "doing it right"
     •   The mistake of showing your hand too fully and too quickly
     •   Discomfort as your ally

Richard Horvitz

Sample Attendee Reviews

"Great session! Richard managed to distill really good techniques into easy to use methods. This is something I can use again and again."

"Absolutely fantastic. Inspiring. Informative and entertaining. Possibly the greatest session I've heard at any Summit."

"This was the most valuable session I have ever attended at the Summit! Great insights. Fabulous direction. Simple, clear steps to implement."

"This session was great! This will help me better coach the VO people I work with."

"I have struggled for years with the 'announcer voice' (I've had trouble doing characters or conversations). I'm excited to try some of the tools I've learned today."

"Learning how to unlock the freedom to play instead of focusing on work was so refreshing. The 5 steps to breaking down telling your story were easy to understand & implement."

"This was wonderful! It was great to have a VO session that so benefited writers as well."

"Extremely valuable! Made me completely re-think how to approach copy. Fantastic!"

"I feel sorry for production people who didn't sign up for this Summit!"

How I Do What I Do, And Why
John Frost

Running Time: 1 hour, 20 minutes

World Premiere! Here's John's own description of this session….

"I've devoted my career to challenging the conventions of how Radio does stuff...or, at least, how radio sounds while doing stuff. I have become adept at positioning and repositioning and re-repositioning stations, morning shows and promotions. I think weird.

"I love the creative radio work I hear from others 'out there'...I love everyone who endeavors to help keep radio fun. Radio should be fun. Fun to work in, fun to create, and fun to listen to.

"Radio is both an art and a science... and I believe needs both to continue thriving.

"My ten years working on Frostbytes has had ups and downs; super successful cycles and some, uh...less successful. But hey, that's life. The good news is, my stuff these days on Frostbytes is the best I've ever done. I say that because A) it's true, and B) I get to write my own Session Description.

"Speaking of which: The session title says it all. For 80 minutes you will be sucked into the vortex of my daily radio creative process. I'll do my best to show you exactly what I do, how I do it, and why."

John Frost

 Sample Attendee Reviews

"Brilliant stuff!"

"I expected to just 'hang out' for the Imaging session; I've not imaged any stations in years. But John's methods could SO be used for copywriting as well. Great humor and edginess in his writing/production."

"What a revelation that someone is successful putting RADIO back on radio!"

"I expected to be entertained. I didn't expect to be inspired. John has given me new ideas for my own work that were completely surprising."

"Great knowledge. I'll be less afraid of staying outside of the box!"

"This was one of the most exciting and creative sessions I've ever attended. He has raised the bar for me in my approach to writing attention grabbing radio spots."

Dan O’Day & Nancy Wolfson

Running Time: 1 hour, 45 minutes

Dan O’Day and Nancy Wolfson gave honest feedback on attendees’ radio commercials, promos or voice over demos. The kind of honest (sometimes brutal) feedback you just can't get anywhere else.

Dan O'Day Critiquing Station Promo

Sample Attendee Reviews

"An amazing way to learn from everyone's work. The critiques were spot on — and hearing why certain things worked and others didn't was invaluable."

"First good Dan O'Day review I think I've gotten! The Critique-A-Spot-A-Thon is always an invaluable session. I've never attended or listened to one that didn't give me more and better tools to go back to the studio with."

"Very constructive and helpful. I'm learning how to better critique my own work and the work of those who work with me. Nancy is amazingly thorough!"

"Awesome session! Really gave an understanding of what makes a good demo/promo/ad."

"Nancy's notes on what makes a good demo were VERY valuable. With her tips, I was able to pinpoint the problems in my demo…and fix them within a week."

"As a copywriter, it was great to hear Dan's critique."

"The real-world radio examples and critiques are especially useful."

How To Do Voice Acting Without Getting Caught
Nancy Wolfson

Running Time: 2 hours, 45 minutes

Nancy Wolfson returned for her third consecutive Summit Super Session with a brand new workshop. On stage, you don't want to get caught "acting." In advertising, you don't want to get caught "selling." If the consumer can sense that you're there for the money, the authenticity of your endorsement is shot.

You Will Learn…
     •   Why and how you must bury your agenda
     •   How to put your "truth" on the table
     •   Why "admissions" can be more effective than exultations
     •   How to engender trust from the listener 
     •   How to use your body to get rid of that "announcer" sound
     •   How to relax and let the adjectives do the work for you
     •   How a touch of cynicism boosts consumer trust
     •   Secret Subtext Passwords
     •   The one word most people stress that almost never should be leaned on

Nancy Wolfson

Sample Attendee Reviews

"Nancy was great, giving me lots of tools to put in my toolbox — not only for me as a talent but also to better direct my clients and talents."

"She is incredible. The quick tutorial on stage was worth the price of admission. I'm completely rethinking how I approach my reads and interpreting copy."

"This was GREAT. Very helpful for me, as someone who often has to coach inexperienced VO people."

"I've taken this course twice before, and I'm pretty sure this is the first time I've really gotten this on more than a surface level. Really superb!"

"Absolutely incredible! Nancy's ability to cut through the B.S. and get to the essence of great voice acting can elevate anyone's performance."

"Nancy's sessions not only help me with my voicing, but also help me coach people I have in my booth. Her directions are so simple yet effective. Suddenly, the receptionist can pull off that one line convincingly."

"Fabulously simple methods to make your reads rock! When you see it happen it's just a great big light bulb going off — something I can put to work immediately."


Dan O’Day (“How to Apply ‘Made To Stick’ Principles to Radio Advertising”)

Dave Foxx (“Ten Things Every Audio Producer Must Know About Music”)

Dan O’Day (“Improv to Improve — As A Writer And As A Performer”)

Nancy Wolfson (“Targeting Any Script’s Emotional Intensity ‘Sweet Spot’”) voice over workshop

Dan O’Day (Live Commercial Critiques)

Nancy Wolfson (Live Voice Over Demo Critiques)

How to Apply “Made To Stick” Principles to Radio Advertising
Dan O’Day
Running Time: 1 hour, 38 minutes

World Premiere! What is a "sticky" idea? According to Chip Heath and Dan Heath, authors of MADE TO STICK, it's an idea that survives and thrives...rather than making little if any impact and then disappearing forever.

In this World Premiere, Dan O’Day shows you how to apply the Heaths' principles to the radio commercials you create.

Dan O’Day

You Will Learn…

  • How to strip an idea to its core without turning it into a silly sound bite
  • How to capture the targeted listener's attention...and hold it
  • How to help people understand and remember your idea
  • How to get listeners to believe your idea
  • How to get listeners to care about your idea
  • How to get listeners to act on your idea

As usual, O'Day illustrates these principles with specific audio examples — including one that the Heath brothers wrote about...but didn't know existed!

Sample Attendee Reviews

"This session gave me the basic tools to help me develop my writing skills. The Six Principles of Sticky Ideas outlined the basic structure of writing a good radio commercial. Excellent!”

“Fantastic! Great chunks of insight on breaking down copy to its basic elements and expanding on it. This helps re-focus the way I approach client info to turn it into an advertisement.”

“This was wonderful. It opened my mind and organized it so I could reach in and pull out something amazing.”

“Very practical. I’ll definitely apply these principles to my work.”

“Each step presented gave us a direction from which to begin a commercial and then to solidify it into a concrete action.”

“My primary role is ‘copywriter,’ and this session was so refreshing. I’d like to believe I know and use these principles every day, but lo & behold…I don’t! Already generated two strong ideas/concepts for a very big client based on this. THANK YOU!”

“Dan’s writing classes are always valuable. Once again, this one was very insightful and inspiring.”

Dave Foxx

Running Time: 1 hour, 21 minutes

World Premiere! Whether you're musically educated or musically illiterate, if you produce radio imaging then you must have a basic understanding of how music works.

That is, if you want your production to stand above the mediocre masses.

"Music Theory" can be a daunting subject.

But not when Dave Foxx (Creative Services Director, Z100 New York) teaches you — breaking each element down to the simplest of terms to give you a good grounding in music theory.

As Foxx declares, "This could be the most valuable lesson any audio producer can learn."

Dave Foxx

You Will Learn…

  • The components of music and how they relate to each other
  • How to make the perfect content edit every time
  • How to stretch and contract music beds to length
  • How to create perfect beat-mix promos from scratch
  • How to make music more integral to your message
  • How to take music apart and rebuild it to suit your needs
  • How to add perfect intros to :00 start songs
  • Why music falls into the categories it does
  • The critical difference between rhythm and tempo
  • Beat-mixing vs. beat-matching — and when to do which

Sample Attendee Reviews

"Dave’s 10-point breakdown of music was extremely helpful.”

“Profoundly valuable insights about manipulating music, from a real master. VERY, very helpful!”

“I learned some juicy technical tidbits!”

“Dave’s rules will help me a lot. I liked the emphasis on production, not just voice over.”

“Having been musically trained, there were things I knew to do by instinct; however, Dave was able to take those things and explain to me not only WHY I was doing them but also how I could apply them more efficiently…and added some new tools to my bag.”

“Laid out simply, easy to follow! I learned technical aspects I can’t wait to incorporate into my daily work.”

Dan O’Day
Running Time: 2 hours

World Premiere! Improvisation isn't about "being funny" or "ad libbing."

Improvisation is the act of discovering the truth of the moment — of suddenly seeing something that you hadn't realized was there.

Why does performing (and watching) real Improvisation so often provoke laughter? That laughter is the sound of recognition — of recognizing something so familiar that until that moment had been invisible to us.

Most people, naturally, think of Improvisation in terms of performance. But it's equally valuable to the writer, because writing is just another kind of performing.

Dan O’Day

You Will Learn…

  • Improv exercises to help you discover new language
  • Improv exercises to help you discover new situation
  • Improv exercises to help you discover approaches to voicing copy
  • The 5 questions you must be able to answer before performing or writing a script
  • 4 improv questions to ask when you're "stuck"
  • How always to give yourself a "fresh start" when writing or performing a script 

Sample Attendee Reviews

"Fantastic! Fun, full of neat tips. A very unique way to approach our craft. Dan was EXTREMELY knowledgeable, and I can’t wait to implement this technique on my next script.”

“I will use this to get my station DJ’s to perform out of their comfort zones.”

“I thoroughly enjoyed the improv exercises. I had been thinking about taking an improv class for the past year in order to improve my voice over skills; this session has convinced me to do it!”

“Your 3 Questions to ask before cracking the mic are great to have in my arsenal. The phrase ‘discovering reality’ made the light click over my head!”

“Improv generally turns me off, but Dan’s approach is refreshing and useful.”

“I enjoyed most the reasoning as to why these side-stories manipulated performances. Great method for guiding performers.”

“Enjoyed seeing how the ‘motivation’ can change the dynamic of a script. Very helpful for directing talent.”

“Didn’t know what to expect, but this was the shining star of the weekend! I would HAPPILY pay for a full day of this session. The benefits are numerous for voice over coaching…both for myself and others. This will be so useful in squeezing the right amount of emotion out of a VO. 

“Smart, smart exercise to elicit a new emotion within the read.”

“I liked the idea of ‘discovering reality’ — it will be really useful in the creative process before writing copy. For voice acting, I learned it’s not about guessing the situation; it’s about changing the emotion.”

Dan O’Day & Nancy Wolfson
Running Time: 1 hour, 33 minutes

Dan O’Day and Nancy Wolfson gave honest feedback on attendees’ radio commercials, promos or voice over demos. The kind of honest (sometimes brutal) feedback you just can't get anywhere else.

Sample Attendee Reviews

"You always learn more from the bad spots. I’m just thankful I had a good spot this year!”

“Dan and Nancy gave me great insights into what makes a good demo and commercial.”

“Really good insights from both Dan & Nancy!”

“Incredibly useful commentary from both Dan and Nancy.”

“Learning from your own and others’ mistakes doubles the education.”

“Kinder and gentler than I expected.”

“I admit I chickened out and didn’t submit a spot, but the advice given was universally effective.”

“Not only did I come away with my own spot deconstructed and made better — but by listening to the submissions of others and the comments and critiques attached to them, I found new insights to apply to the
work I continue to do.” 

Nancy Wolfson
Running Time: 3 hours, 6 minutes

When you read a commercial script’s specs — or when being directed by a producer or casting director — often you’re asked to deliver a performance with “intensity.”

But what do they really mean by “intensity”?

If you’re a voice actor, for the first time you’ll be able to refer to your own, personalized “last check” filter before making your final choices and submitting your audition.

If you’re a radio producer, you’ll find it much easier to get better performances from yourself or from others via the same “last check”

Nancy Wolfson

You Will Learn… 

  • What producers or casting directors really mean when they ask for "energy" or "intensity"
  • How to find the Vocal Intensity Sweet Spot
  • The four different Energy to Volume Ratios: How to know which to apply, and how to produce it on demand
  • The two different types of Energy
  • Urgency vs. Volume
  • Controlled Import vs. Loud Volumes
  • Energy and Vocal Tension
  • The relationship between your own natural voice and your need to control your volume

Sample Attendee Reviews

"This workshop gave us the best tool I’ve ever seen to help voice over artists find their characters.”

"This session made it easier to access the point and feeling required to get an accurate read more quickly.”

“Can I add a higher number to the ratings scale? Nancy inspires so much confidence in whoever is performing for her. I am chomping at the bit to get back to work and use these coaching & voice over skills!”

“Very useful techniques on self-coaching and coaching others. This will be vital in getting the right read.”

“Lots of great advice.”

“Nancy will always let you know where you are in your performance. It’s so refreshing to get a true, honest assessment. She’s terrific; I could listen to her all day.”


For your low, one-time payment, you'll receive online access to the video of all the sessions from Summit 2010 and Summit 2011.

"Online access" means you'll receive your own login ID and password, and you'll be able to view all the videos at your leisure, 
whenever you want, from wherever you want, for years to come.

Important Video Note:
These videos will not be sent to you on DVD. To view them, you'll need a broadband Internet connection (and the private password I'll send you). 

Place your order now, and within minutes you can be listening to, viewing and learning from the best of the best.

After your order has been processed, you'll be sent your own private password that will enable you to view all the videos online whenever you want, from wherever you want, for years to come. By ordering, you are confirming that you understand that although you will receive online access to all the videos, no "physical" videos (e.g., DVDs) will be sent to you.


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