Dan O’Day’s Radio and Voiceover Tools

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HOW TO MAKE PEOPLE LISTEN LONGER  is one of Dan O'Day's most popular (and most valuable) seminars.

There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL).

O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

• The Dual Currency that purchases Listenership
• Radio's Biggest Competitive Threat
• The Anti-P.T. Barnum Model
• The Anti-Hitchcockian Model
• Guerrilla News Tactics
• Teasing (and the dangers of doing it wrong)
• The one thing that all of your on-air people must do
• A $2 million research project that shows you exactly how to increase your ratings
• Single-Show Promotion Model
• An incredibly powerful, seldom-used weapon: Pre-Production
• How your morning show probably is using the Internet to hurt its ratings!
• Tactical Contesting
• Verbal Delivery Systems
• On-Air Phone Calls: The one thing every phoner you air must accomplish
• Radical Phoners: Your station's phoners will never be the same after you learn the secrets of Constructed Phoners....Discovered Phoners....Extended Phoners....