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Product Description

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We all know the hardest part of commercial copywriting is simply knowing where to begin.

COMMERCIAL EMERGENCY! is to a copywriter what extra-strength aspirin is to a headache sufferer.

You've got to come up with a great new idea for a commercial...immediately.

You can sit in your office and stare at your blank computer screen. Or you can reach for your copy of COMMERCIAL EMERGENCY! — an ingenious, one-of-a-kind compendium of hundreds of radio commercial headlines to jump-start your creative process.

These are not designed to simply copy word-for-word. Instead, they're here to suggest brand-new ideas that never would have occurred to you otherwise.

COMMERCIAL EMERGENCY! is a lifesaver for overworked copywriters everywhere!

137 pages

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Product Reviews

  1. Keep it handy!

    Posted by Glen Pavlovich

    If you use this book the way it was intended, you'll find it EXTREMELY usefull!

    It's an idea generator! And, a great one!

  2. So useful!

    Posted by Lee Randall

    This collection of headlines has been so useful! Recently I have been inundated with ads and promos to produce, and this was an great starting point!

  3. Commercial Emergency already has helped me out

    Posted by Waltraut Stiegler

    The book arrived quickly and in excellent shape. Commercial Emergency already has helped me out quite a few times!

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