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CHUCK BLORE: Radio and Advertising Superstar (DVD)

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Product Description

***There are only 2 copies of this item remaining.***

If you're a true “radio guy (or gal),” there's a good chance this will become your most treasured video.

Chuck Blore arguably is the most successful radio program director in American history. When he programmed KELP/El Paso, he set an industry record by capturing 74% of the market's listeners.

From there, he jumped to KFWB/Los Angeles, where he launched the revolutionary "Color Radio" and — virtually overnight — achieved an incredible 47% market share (among some 60 stations).

A member of the Radio Hall of Fame and the Advertising Hall of Fame (remember the "Reach Out And Touch Someone" commercials?), Chuck Blore is a dyed-in-the-wool "radio guy."

Play this for your entire team. Play this for your radio buddies. View this DVD whenever you feel the need for fresh inspiration — and to remember why you got in this crazy business of radio in the first place.


  • "How I Entered Radio"

  • "The Promise I Made to Robert Purcell" (manager of KFWB)

  • The KFWB Jingles

  • Al Jarvis - America's First DJ 

  • Al Jarvis and The Ice Cream Commercial 

  • Al Jarvis Objects To Color Radio

  • The KFWB Launch

  • Radio Listeners

  • Continuity Acceptance Department

  • Chuck's Big "News" Idea

  • The Disastrous KFWB Balloon Promotion

  • KFWB Goes For A Month Without Any Promotions

  • How Chuck "Tricked" KABC

  • The Great Amoeba Scare

  • Altar Boys Forbidden By Law

  • Chuck Blore Accused of Payola!

  • The Greatest Radio Stunt Ever: KDWB and Formula 63

  • Affirmative Emotional ResponseThe "Reach Out And Touch Someone" Campaign

  • How Danny Dark Changed The Sound of Commercials

  • The Legendary (and controversial) Traffic Safety Commercial

  • Desert Island Memories

  • Chuck's Legacy

Running Time: 1 hour, 18 minutes on DVD
NOTE: This DVD is formatted for NTSC only. If you are in Europe or in Asia, please do not order unless you have a DVD player that will play NTSC.

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  1. Chuck Blore - Gotta watch this video

    Posted by Bob Timms

    If you love broadcasting...if you love advertising...you must not ignore Chuck Blore. His story is one of amazing accomplishments. He dared. He tested boundaries. And he succeeded wildly. This video will have you scratching your head sometimes but you won't ignore it! Just order it.