Dan O’Day’s Radio and Voiceover Tools

Promotions wizard Doug Harris reveals his original, highly detailed system for developing client-driven, "value-added" promotions while maintaining your station's programming integrity.

• Promotions from which everyone profits: your client, your station, and your listeners
• The four types of retail promotions
• The four steps to designing a sales promotion
• Why great ratings aren't enough
• The four questions your Account Executive must ask before you can begin
• The three advantages your sales promotions should have over non-sponsored promotions
• Your best defense against bad sales promotions
• How to make money from the "Halo Effect"
• 18 things you can sell instead of a sales promotion
• How to control the entire process (rather than allowing the Sales Department to control it)
• Marketing to the Influencer, not to the Purchaser
• Secrets of successful nightclub promotions
• How to make a big impact by giving away small amounts of money
• Finding the Dramatic Hook of your promotion
• Your Sales Promotion Worksheet Format
• How to take charge and set the rules of all your sales promotions
• How to place a dollar value on all aspects of your sales promotions
• 21 programming-friendly sales promotions (These alone are worth ten times the price of this audio seminar.)

With a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales.

As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.