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Product Description

***There Is Only 1 Set of This Item Remaining***

Every successful radio station has a distinctive personality — a "stationality." Daniel Anstandig will teach you....

  • How to create a one-to-one connection to your listener...every time
  • How to achieve "Remarkable Stationality" (and how to objectively measure it when you've achieved it)
  • A step-by-step guide for crafting your own unique Stationality
  • How to re-craft your station's goals for remarkable results
  • How your hallway culture affects the listener's experience
  • How to understand your target
  • How listeners make decisions about your radio station
  • How to create listener beliefs
  • The power of Validation
  • How to use focus groups wisely (rather than asking them to program your station)
  • How to deliver your station's message in a way that actually gets heard in today's overcommunicated society
  • Music and Stationality
  • How the 24-Hour Society has changed radio's challenges
  • How the Global Society has changed radio's challenges
  • News and Stationality
  • Personalities and Stationality
  • Tone, Tempo and Stationality
  • How to analyze the characteristic patterns of your competition and their Stationality
  • How to use promotions to create a brand experience

Plus: Lots of station imaging examples from various radio formats

2-CD Audio Seminar   

Daniel Anstandig is VP/Adult Formats for the radio consulting firm, McVay Media. Recognized by Billboard magazine as one of the top five innovators in media, Anstandig oversees New Media clients including Clear Channel Radio Interactive and their 800+ online brands, recording artists Jewel and Jim Brickman, Mental Floss magazine, TM Century, Legato Cafe, and broadcast stations across America. 


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