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YOUR RADIO PROMOTION BLUEPRINT by Doug Harris (2-CD Set)

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YOUR RADIO PROMOTION BLUEPRINT
by Doug Harris

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Question: How do you turn a simple promotion request from an account executive into an attention-getting, revenue-generating opportunity that could put you on the front page of radio trade publications and catapult you to "promotional guru" status throughout the industry?

Answer: By following Doug Harris' blueprint for promotional success and by accepting his challenge to do something every station in your market — every station in your format — will envy.

Doug personally and in painstaking detail walks you through the process of generating a big, relevant, money-making and/or ratings grabbing promotion specifically designed for your market and your station, gift-wrapped and ready to unleash on your listeners, sponsors, and competitors.

Doug leads you, step by step, through his own proprietary system for creating, developing and executing an unforgettable promotion.

Simply employ his system and you will be armed with a fully developed promotional thriller to wow your colleagues, bosses, sponsors, and marketplace.

Even More Important: Doug teaches you how to repeat this process for the rest of your career, as you look forward to an unlimited succession of "How Did They Ever Manage THAT???" promotions.

Bonus: Your six-page Radio Promotion Blueprint worksheets to use in creating your own fresh, original promotions. You'll receive your worksheets as a PDF download — which means you'll be able to use them again and again and again.

doug-harris2-320-50.pngWith a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales.

As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.

 


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Product Type:
2-CD Audio Seminar

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