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TACTICAL RADIO PROMOTIONS by Dan Garfinkel (2-CD Set)

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***THERE ARE ONLY 10 COPIES OF THIS ITEM REMAINING***

If you're a promotion director who doesn't have this audio seminar....You'd better hope your competition doesn't have it, either.

Don't ever air a promotion without first determining how it serves your station's overall strategy!

  • The six types of promotions
  • How to make sure the promotion fits your format
  • Four questions to ask before launching a promotion
  • Five deadly misconceptions
  • Why spend your money when you can spend someone else's?
  • Promotion vs. counter-promotion
  • Why most station promotions fail
  • Turning sows' ears into silk promotional purses
  • Putting the "value" in "value added"

This is the kind of top level insight & analysis of radio promotion that you can't get inside your station!

2-CD Audio Seminar


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  1. Great!

    Posted by Kyle Guderian

    Great!



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