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RADIO MEGA-MARKETING Beau Phillips

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$49.00
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Product Description

This Product Is a 1-hour, 21-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Tap the “Play” button above for sample.

To make quantum leaps in ratings & revenue performance, you have to generate distinctive competitive advantages for your radio station.

Radio Mega-Marketing is a revolutionary system of focused, efficient station promotion — a system that converts big ideas into non-traditional revenue streams.

Radio Mega-Marketing targets your station’s image with a laser focus, encompassing on- and off-air imaging, cume building, and promotional planning while creating innovative new opportunities.

The Quarter-Hour Trap (Everything you’ve always been taught is wrong.)

The folly of Minute-to-Minute TSL Recall

Strategic Innovation — your station’ s 12-Month plan

Marketing Marksmanship

The lost art of Smart Stunting

How to create a master plan for your station...and then get a buy-in from your staff

Problem-Solving as a Profit Center

How to develop “New Media” promotional opportunities

“White Space” opportunities

The results of VH1’ s $1.5 million research to discover how to make your station’ s music more appealing to your listeners (You can start doing this immediately.)

How to compete with Big Bucks Promotions (when you don’t have big bucks)

Beau Phillips, former VP of Marketing & Promotions for VH1, is President of Rainmaker Media, which develops national radio promotions for clients like CBS Television, HBO, and Sears.

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 


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