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RADIO COMEDY SPONSOR LINES (book) by Dan O'Day

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“Help a radio personality get a laugh, you’ve done a good deed. Help a radio personality get 625 laughs, you’re guaranteed a place in Heaven.”      — Ancient Chinese Proverb

A personal message from Dan O’Day...

If you’re a radio personality who does any kind of comedy or humor on your show, here’s something you really need to think about:

Your comedy or humor isn’t being compared to that of other “disc jockeys” or “presenters” or “radio hosts.”

Your listeners compare the comedy and humor they hear on your program to that of their favorite comedians and humorists.

As a friend of mine eloquently says, in today’s multimedia world “all messages swim in the same ocean.”

If you have a sense of humor and the ability to use it to make your listeners smile, laugh, chuckle or guffaw, by all means you should use it.

Just remember, your listeners will not cut you a break by thinking, “Well, that wasn’t really very funny. But I guess for a disc jockey it’s okay.”

Because they’re not comparing you to other radio personalities. They’re comparing you to the funniest stuff they encounter in all the mass media.

I certainly am not warning you to avoid humor. 

Heck, it was my use of humor and comedy that made me successful as a jock and then made me semi-famous to radio people when I launched my own two comedy services.

I’m recommending that you make every reasonable effort to make sure that when you attempt to do something funny, it comes across the speakers as funny.

Unless you’re one of the few radio people with a big enough budget to hire some great comedy writers, most likely you have to come up with almost all of your own material.

COMEDY SPONSOR LINES won’t relieve you of the burden of constantly creating new material, but it sure will help.

COMEDY SPONSOR LINES is an e-book that contains 625 fast, funny fake sponsor lines.

They range 5 to 15 seconds. 

Each one begins: "This portion of the show is brought to you by..." (That's our recommended wording. Of course, you should change it as needed to fit your radio program.)

...Ed's Airlines, reminding you to take advantage of our Frequent Flyers Program. Yes, if you fly as few as 24 coast-to-coast round trips on Ed's, on your very next trip we'll let you keep our in-flight magazine, absolutely free!

Slip 'em in between songs!

...Uncle Ed, the Pizza Prince. Remember, Uncle Ed delivers pizza that’s guaranteed to be piping hot. His guarantee is simple: If one of the Pizza Prince’s semi-trained, underpaid delivery persons arrives at your door and your pizza isn’t piping hot, you can heat it up in your own oven at absolutely no extra charge.

Coming out of the news!

...Honest Ed's Semi-Used Appliance Store. And remember, Ms. Helen Waite is the head of our Credit Department, so if you want to receive credit at our store, you can go to Helen Waite!

Or whenever you want to sneak a chuckle in between your listeners' ears!

AT 7 CENTS APIECE, how can you go wrong??


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