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RADICAL STATION IMAGING John Frost, Howard Hoffman, Joel Moss (2–CD Set)

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$49.95
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Product Description

Why do so many radio stations sound alike?

How can you create a unique on-air identity for your station?

Certainly not simply by hiring some Professional Deep Voice to deliver liners that you've heard in other markets (or liners that attempt to reflect back to listeners what your research has uncovered from focus groups).

Moderated by Dan O'Day, this audio-intensive seminar explores radio's human connection by examining the work (and warped brains) of three of our industry's most original & distinctive production guys: John Frost (KROQ/Los Angeles), Howard Hoffman (KABC/Los Angeles) and Joel Moss (WEBN-FM/Cincinnati).

Tons of ideas, inspiration & techniques to incorporate into your daily work!


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Product Type:
(Two Compact Discs)

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Product Reviews

  1. Great source for new ideas and techniques!

    Posted by Phil Poole

    RADICAL STATION IMAGING is a great source for new ideas and techniques! I was particularly impressed with the KROQ branding.


  2. Came back to work just so I could listen to it again!

    Posted by Linc Kelly

    I got the CDs - wow, you guys are on fire! Thanks heaps for getting to me so quick, it's great. I drove home for tea and came back to work just so I could listen to it again!


  3. Laughing so hard I almost had to pull the car over

    Posted by Darren Marlar

    I absolutely LOVED RADICAL STATION IMAGING! I was laughing so hard I almost had to pull the car over on my way to do my own station's imaging! Great stuff... and a lot that I might 'borrow!'


  4. These guys know what they're doing

    Posted by Patrick Mashburn

    These guys know what they're doing, and it shows!