11 hours of actual seminar time on 10 compact discs.
Two incredible days' worth of state-of-the-art programming technique, theory, advice & practice. On 10 CDs, with a running time of 11 hours.
Here's just a sampling of what you'll learn from your PD GRAD SCHOOL 2007 CDs....
THE INFINITE DIAL
Presenter: Larry Rosin Warning: Some of today's radio jobs will be virtually extinct 10 years from now. Individual station "pipelines" will become increasingly less valuable — much sooner than you probably expect. How will you compete with a radio dial that is infinitely long, in a marketplace that offers consumers more choices than they can possibly take advantage of? What radio stations will survive and prosper? What must stations do to survive? Larry Rosin gives you specific suggestions on how to prepare now to ensure that your station and your career will thrive.
You Will Learn:
Sample Attendee Reviews: "Enlightening and at times frightening. Larry inspired me with ways to change NOW!"
"This session was hugely worthwhile. His tips on how to prepare for the infinite dial are essential to getting a leg up on local competition."
"This session gave me the chance to think about how to maximize relationships with other media to ensure my stations remain top-of-mind with my audiences. His tip about how to use specific podcasting was genius; why didn't I think of that myself??"
"This session opened up the 'visionary' in me. Now I realize how technology actually opens up the small markets first."
"A sometimes frightening but ultimately exciting look at radio's future."
"What ideas are swirling around in my head! Infinite Dial = Infinite Possibilities!"
"An unbelievably scary story, with a fairy tale ending that only I can control. It ends either with my demise or with me on top of the world. This must be how the forefathers of radio probably felt: the dawn of a new era, and we're leading the way."
MORNING SHOW SUCCESS STRATEGIES
Presenter: Dan O'Day Dan O'Day will teach you — in detail — the same strategies he has taught to individual morning shows around the world...to resounding ratings success. Sample Attendee Reviews: "Dan's experience, style, and examples make the art of great morning radio less mysterious without limiting the joy and spontaneity of creation."
"Can't wait to start using as many of these as I can!"
"Lots of points I'm going to start using as soon as I return."
"Kept me riveted from beginning to end. Awesome information, fantastic food for thought."
"Now I know exactly what we must do better."
"As a PD who also is part of the morning show, this was very valuable. This also helped me look back and realize why my previous morning show was not as successful as it could have been."
"This session absolutely is going to change my morning show."
"Excellent essentials for a great morning show. Loved all the examples!"
"Great info, great examples!"
"Dan's strategies are universal. I can't wait to try them with my morning crew."
"I loved how each idea interlinked with each other. Straightforward; simple; great!
UTTERLY IRRESISTIBLE: How Your Station SHOULD
Be Using The Internet to Deliver Higher
Ratings & Increased Revenue
Presenter: David Lawrence World Premiere! Most radio stations use the Internet the way they traditionally have used the telephone — for contests, requests, gathering information, etc. But that's like using a blowtorch to light a candle. This information-packed seminar by radio Internet guru David Lawrence will show you how to seize the 'Net as your own irresistible competitive advantage.
You Will Learn How To:
Sample Attendee Reviews: "I was really wowed by this session. Opened my mind to podcasting, plus it really opened my eyes to take advantage of the 'Net for more growth."
"Great technical ideas and superb financial ideas. The website we are currently running will have a new benefit in the next few months."
"Lots of actionable information. Immediate money and tons of opportunity."
"David is a genius. Not only do I have some answers for my boss right now; I have a strategy. I'll be visiting the websites he turned us onto as soon as I get home."
"Fantastic! Worth the entire price of admission!"
"What I liked most is how he demonstrated how easy it is to improve our websites and be able to generate content and money. Excellent and extremely relevant to our business today!"
"Fantastic, ingenious ideas!"
"My head is swimming right now. Incredible information!"
ADVANCED PRINCIPLES OF STATIONALITY
Presenter: Daniel Anstandig Every successful radio station has a distinctive personality — a "stationality." Daniel Anstandig will teach you....
Plus: Lots of station imaging examples from various formats!
Sample Attendee Reviews: "Superb presentation, really got into the psychology of designing programs to suit your target audience."
"I can't wait to use this to increase audience awareness of our brand."
"Gave me a whole new perspective on imaging — a GOOD new perspective that no one is using."
"Great examples and so many practical things that can be applied immediately."
"Daniel did a fantastic job fleshing out 'stationality.' He showed how important it is for the whole package. Examples were a great way to demonstrate the points."
"Absolutely outstanding! I'm so excited to get back and implement the strategies to benefit our listeners and our station."
"Daniel gave me a huge sense that, if we rethink our programming value, we can succeed and keep terrestrial radio a NEED in people's lives. I feel like I just received a complete consulting visit!"
THE ART OF THE AIRCHECK CRITIQUE
Presenter: Dan O'Day World Premiere! PD Grad School attendees have requested this for years: Dan O'Day formally critiques two real airchecks, from two different formats. You already know the importance of conducting regular aircheck sessions for your staff, but you don't want to seem overly critical. You don't want to hurt anyone's feelings; you do want to help your people improve. You'll be able to "play along at home" as you measure your own evaluations against Dan's. And you'll end up much better equipped to help your air talents achieve much more of their true potential. (Guess what? That happens to be an extremely important part of your job.) Sample Attendee Reviews: "We've done a lot wrong with airchecks. Dan's suggestions were VERY helpful."
"Everyone's in fear of airchecks — the DJ, the PD. Dan's tips help us beat the fear."
"A unique, very useful 'coach the coach' session."
"Great tips on how to talk to the talent."
"Even when I thought one of the jocks sounded terrible, Dan was able to find constructive, positive points underneath the clutter and bring them to light. That's a great talent to have, and I hope to improve upon it for myself."
"How to better solicit for phone callers & listener opinions was particularly valuable."
"Superb use of the actual airchecks!"
"Some of the things Dan pointed out never would have occurred to me."
"Great points. A very refreshing approach to airchecking."
"Loved it! Outlined new ways to develop my staff."
"Will help me get even more out of my jocks and make them more 'real.' "
MASTERING RADIO'S TOOLS OF ENGAGEMENT
Presenter: Gerry Tabio Problem: The medium has become disconnected from the platform. For example, a radio station's platform no longer is limited to the broadcast airwaves. Today's radio station also uses websites, e-mail, text messaging, concerts, podcasting, RSS, viral marketing. This can be very disconcerting for people who still cling to the traditional media point of view — but a huge opportunity for those who know how to adapt to and exploit these new opportunities of engaging our audience.
Good News: Radio has MORE tools of engagement than competing media. In a world where the medium is disconnected from the platform, your currency is ideas — your ability to exploit and harness the tools. Everyone has access to the same tools. It's the idea that brings it all together and makes you stand out from all the other radio stations.
You Will Learn:
Sample Attendee Reviews: "Mind blowing!"
"This was worth the price of admission. Relates not just to radio but to anything requiring thought. Great!"
"This was THE magic session. He opened my head right up. What an amazing set of tools to take home. Outstanding!"
"Fantastic session for generating creativity. This will help enormously when building station promotions."
"Very eye opening! Gerry came out firing and had nothing but good ideas."
"This was absolutely great!"
"An incredible way to generate ideas."
"Remarkable. Insightful. Worth the price of admission!"
"Gerry was amazing and very inspirational. Great tools that I started implementing the moment he explained them."
THE PROGRAM DIRECTOR'S STATION IMAGING SURVIVAL GUIDE
Presenter: Dave Foxx World Premiere! One of radio's legendary imaging gurus (Z-100/New York's Dave Foxx) pulls no punches in talking to you about the imaging process that's going on in your station right now.
You Will Learn:
Sample Attendee Reviews: "Brilliant ideas on pulling the production/imaging person into the inner circle of the station."
"Time management & growth MUST happen for us. We've known that, but Dave really drove it home. What a genuine take on life and on the business!"
"Great ideas for getting the production people to work with others in the station, great ideas for making our promos relatable to our listeners."
"This will encourage me to spend more time with my producer to work together on the station vision. Dave's production time management tips were very useful."
"He made me realize that we PDs really need to include the imaging people in our 'brain trust.' "
"Dave is the absolute best. Looking forward to applying his ideas — especially the creative meetings and the 365-day schedule."
10 Compact Discs (11 hours!
Posted by Mark Bystrom
Incredible information. It's hard to single out one presentation over another, but Dan's "Art of the Aircheck Critique" and the sessions from Larry Rosin and Gerry Tabio have had the most immediate benefit. The other presentations have a very high level of practical content too.