Loading... Please wait...HOW TO GET PAST THE GATEKEEPER: ADVANCED STRATEGIES FOR SALES PROFESSIONALS
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HOW TO GET PAST THE GATEKEEPER:
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Click on player above to hear a sample! |
Let's be perfectly clear:
This is not a rehash of any other books or seminars you've ever been exposed to.
Example:
You've probably been taught that when cold-calling, it's important to "befriend the gatekeeper."
Wrong!
Dan O'Day will teach you....
- Radically different, highly sophisticated, proven strategies to get the decision-maker to take your phone call
- The actual strategies & techniques used by the legendary Chet Holmes to successfully "cold call" Fortune 500 sales CEO's (including the CEO of The Walt Disney Company in just one call! )
- How to control any telephone conversation with ease
- How to radiate authority to the gatekeeper
- How to avoid sounding like a salesperson
- Easy yet extremely effective pre-call research methods
- Why you never should "pitch" the gatekeeper
- Four key gatekeeper concepts
- Harnessing The Market Influencer Concept
- How to handle "What Is This Call In Reference To?"
- How to handle "Send Us The Information."
O'Day will illustrate these eye-opening strategies with actual case studies -including:
- Precisely what Chet did to successfully cold-call the CEO of Merrill Lynch
- Chet's successful single cold-call to Michael Eisner
- How Chet made a sale to a famous men's clothier by getting the CEO to return his call just to tell Chet he wasn't interested in talking to him!
Hear How Other Broadcast Salespeople Have Successfully Used These Methods To Reach The Decision-Maker Effortlessly!
Jon Hewson
Lori Pike
Gordon Bayliss
Karen Barnett
Bob McCheyne
Cindy Bowers
Larry Bevins
Other Details
Product Type:
One Compact Disc with online Workbook
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