Dan O’Day’s Radio and Voiceover Tools

Not only will these real-world techniques and strategies immediately increase your percentage of returned calls from prospects; Dan O'Day also demonstrates these techniques in action by critiquing real messages and then "rewriting" them for you. This is the only audio seminar in the world that puts its money where its mouth is by applying its teachings to real voice mail messages left by real account executives.
Contents include:

• The Three Underlying Precepts of successful voice mail
• Your Seven Primary Voice Mail Tools
• How people prioritize their callbacks (and how you can take optimum advantage of the human psychology that motivates them)
• Nineteen Successful Voice Mail Principles
• The two questions you must be able to answer before you leave a voice mail message
• How to make the prospect eager to return your call while ignoring all the rest
• Your rate of speech — no one has told you this before!
• The Totem Pole Principle
• What most salespeople say that signals to the prospect, "I'm not a key player at my company." (And how you easily can avoid it.)
• The three key words that immediately distance you from your prospect. (Most people who leave voice mail messages make this mistake.)
• How to avoid "paralyzing your prospect with choice." (Many salespeople commit this error, and it greatly reduces their callback percentages.)
• Your single most potent tool
• The BIG Secret Weapon of Successful Voice Mail: Only the most successful sales pro's even know this exists. Once you start using it, you'll double or even triple your callback rate virtually overnight!
• Actual recordings of 20 different voice mail messages left by salespeople — followed by detailed critiques and by O'Day's suggested rewrites of those messages! O'Day won't just teach you a proven, real-world system for getting your voice mail messages returned; he'll actually demonstrate how to apply this system to real voice mail messages so you can see for yourself how easy it is to increase your response rate!
• How to use referrals effectively
• What your "Call To Action" should be — and how it should be delivered
• How to leave successful voice mail messages that don't even include your phone number!
• The one step to take before you call a prospect to invite them to attend an event
• The very best way to leave a difficult-to-spell name
• Commonly used phrases that absolutely destroy voice mail response rates
• Five Secret Weapons you can start using immediately — that your competitors don't even know about!
• How to be 100% prepared for the callback
• Cold Lines: You won't learn this anywhere else, because it's a concept that O'Day originated. How to get complete strangers — 100% "cold calls" — to call you back!
• Fifteen different Cold Lines that you can begin using immediately
• Referral Cold Lines — Examples that you can adapt, word-for-word, for cold calls which utilize a "referral" of some sort.
• Pre-Existing Relationships — The types of voice mail messages you leave when cold-calling should be different than those you leave for someone with whom you've already done business...or at least have spoken to before.
• The single most important factor in getting a voice mail message returned from a pre-existing relationship
• Stealth Tactics — Your voice mail messages can appear on your prospects' radar right alongside all of your competitors' messages. Or you can employ these six different, unconventional approaches to making a strong impression...and getting your calls returned.
• The Hail Mary Principle
• Hail Mary Tactics
• The Two Numbers To Measure