Loading... Please wait...

BRANDING YOUR RADIO STATION Lew Dickey (2–CD Audio Seminar)

Price:
$49.95
Condition:
New
Rating:
Availability:
Usually ships in two business days.
Quantity:


Product Description

BRANDING YOUR RADIO STATION
by Lew Dickey

Play Free Audio Sample Now!

Click on player above to hear a sample!

When effectively executed, "branding" increases a radio station's market share and profitability by leveraging awareness and clearly positioning the station. Simply stated: To get listeners, PDs must think like listeners. But how?

In this information-packed audio seminar, you will learn:

  • How to focus on the forces that drive market share
  • How to minimize wasted effort
  • "Stationality" vs. listener's lifestyle
  • The brand concept
  • Product strategy
  • Packaging strategy
  • Marketing strategy
  • Total Radio Experience
  • "Blowing up" your brand: Wisdom or folly?

Lew Dickey, former CEO of Cumulus Broadcasting, is the industry's leading authority on branding.


Other Details

Product Type:
2-CD Audio Seminar

Find Similar Products by Category


Write your own product review

Product Reviews

  1. Branding made simple

    Posted by Paul Kaye

    Branding made simple - so simple, I managed to understand it all, and
    by using what I've learnt it's making for a better radio station.



Add to Wish List

Click the button below to add the BRANDING YOUR RADIO STATION Lew Dickey (2–CD Audio Seminar) to your wish list.

You Recently Viewed...