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PLANNING YOUR 12–MONTH PROMOTIONS ATTACK by Doug Harris (2-CD Set)

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PLANNING YOUR 12–MONTH PROMOTIONS ATTACK
by Doug Harris

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***THERE ARE ONLY 5 COPIES OF THIS ITEM REMAINING***

Does your station truly have a well-planned Promotion Attack...or do you often find yourself playing catch-up with the calendar, feverishly trying to throw together a promotion at the last-minute?

Doug Harris has earned an international reputation for merging creative passion with planning...and he'll share the secrets of both with you!

  • Merging the interests of Programming, Promotions and Sales with your community
  • Preparing an annual promotions calendar
  • Budgeting maneuvers to put your accounting department at ease
  • Preparing months in advance for unforeseen opportunities
  • A working file system to keep the sales department away from your front door
  • Keeping everyone in the station "in the loop"
  • A check and balance system among Sales, Promotions and Programming
  • Implementing long-range planning sessions
  • Self-inoculation against the Sales Promotion Plague

    doug-harris2-320-50.pngWith a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

    A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales

    As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.

 

 


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Product Type:
2-CD Audio Seminar

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