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LIVING YOUR DREAMS / PROGRAMMING TO WIN by Scott Shannon (2–CD Audio Seminar)

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LIVING YOUR DREAMS / PROGRAMMING TO WIN
by Scott Shannon

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Spend a couple of hours with the person the readers of Radio & Records selected as the "Most Influential Programmer of the Past 30 Years,"  Scott Shannon.

Creator of the "Morning Zoo" format.

Leader of Z-100/New York's 77-day ratings jump from "worst to first."

Currently program director of WPLJ/New York, Shannon takes you on a "DJ's journey" through radio. 

  • Birth of the Morning Zoo
  • Goal-setting
  • Learning to win
  • 3 lessons learned by studying Bill Drake
  • Power of "keeping it simple"
  • Power of Passion
  • Examining your conscience
  • The "one thing"
  • Transmitter oriented vs. receiver oriented
  • Staying in touch with listeners
  • The critical inch
  • Branding
  • Shannon's five-times-a-day ratings secret

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Product Type:
2-CD Audio Seminar

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Product Reviews

  1. I LOVED IT!

    Posted by Jack Steele

    I ordered your Scott Shannon LIVING YOUR DREAMS, PROGRAMMING TO WIN CDs. I LOVED IT! WISHED I COULD HAVE BEEN THERE!


  2. fantastic...a great motivator

    Posted by Brent Harbour

    Just thought I would let you know my order arrived yesterday. I've already listened to the Scott Shannon CDs and have to tell you it's fantastic...a great motivator!. I have had video airchecks and audio airchecks of Scott in the past, and it's great to hear someone who has been on the air for so long still absolutely passionate about his work.



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