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HOW TO MAKE PEOPLE LISTEN LONGER by Dan O'Day (mp3 download)

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$49.00
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Product Description

This Product Is A 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

HOW TO MAKE PEOPLE LISTEN LONGER is one of Dan O'Day's most popular (and most valuable) seminars.

There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL).

O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

  • The Dual Currency that purchases Listenership 
  • Radio's Biggest Competitive Threat
  • The Anti-P.T. Barnum Model
  • The Anti-Hitchcockian Model 
  • Guerrilla News Tactics
  • Teasing (and the dangers of doing it wrong)
  • The one thing that all of your on-air people must do
  • A $2 million research project that shows you exactly how to increase your ratings
  • Single-Show Promotion Model
  • An incredibly powerful, seldom-used weapon: Pre-Production
  • How your morning show probably is using the Internet to hurt its ratings!
  • Tactical Contesting
  • Verbal Delivery Systems 
  • On-Air Phone Calls: The one thing every phoner you air must accomplish
  • Radical Phoners: Your station's phoners will never be the same after you learn the secrets of Constructed Phoners....Discovered Phoners....Extended Phoners....
Running Time: 2 Hours

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Dan O’Day is radio’s leading air talent and morning show consultant, having coached successful radio personalities and programs in 37 countries.


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Product Reviews

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  1. I’ll definitely make quite a few changes

    Posted by Helene Gallagher

    This was extremely useful! I’ll definitely make quite a few changes on the music show I produce.


  2. thought provoking

    Posted by Liz Barnes

    Engaging, thought provoking, refreshing!


  3. given me more confidence

    Posted by Danny Kelly

    You’ve given me more confidence to think more imaginatively.


  4. Really helped focus

    Posted by Sheldon Barwick

    Really helped focus my mind on what makes listeners stay switched on...or off.


  5. going to stop taking the obvious route

    Posted by Shelley Keen

    I’m going to stop taking the obvious route and really think differently now!


  6. re-ignited me to be creative

    Posted by Sarah Collins

    You’ve re-ignited me to be creative and reinforced my personal belief to experiment, be confident, and be ambitious.


  7. lots of ways to get new ideas

    Posted by James Ramsden

    Great stuff! Lots of ideas, lots of ways to get new ideas, and lots of ways to actually make the ideas useful.


  8. A really refreshing look

    Posted by Janine Machine

    A really refreshing look at the things we do on auto-pilot every day.


  9. NEW ways

    Posted by Richard Latto

    Very constructive! The audio used to illustrate your points was particularly good. Great NEW ways to collect & utilize creative ideas.


  10. great, usable ideas

    Posted by Paul O’Gorman

    Many great, usable ideas. You’ve given me more confidence to be
    different.


Previous | Showing reviews 11-20 of 43 | Next


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