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HOW TO GET PAST THE GATEKEEPER: ADVANCED STRATEGIES FOR SALES PROFESSIONALS

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Product Description

***THERE ARE ONLY 4 COPIES OF THIS ITEM REMAINING***

Tap the "Play" Button Above to Hear A Sample

Let's be perfectly clear:

This is not a rehash of any other books or seminars you've ever been exposed to.

Example:

You've probably been taught that when cold-calling, it's important to "befriend the gatekeeper."

Wrong!

Dan O'Day
will teach you....

  • Radically different, highly sophisticated, proven strategies to get the decision-maker to take your phone call

  • The actual strategies & techniques used by the legendary Chet Holmes to successfully "cold call" Fortune 500 sales CEO's (including the CEO of The Walt Disney Company in just one call! )
  • How to control any telephone conversation with ease
  • How to radiate authority to the gatekeeper
  • How to avoid sounding like a salesperson
  • Easy yet extremely effective pre-call research methods
  • Why you never should "pitch" the gatekeeper
  • Four key gatekeeper concepts
  • Harnessing The Market Influencer Concept
  • How to handle "What Is This Call In Reference To?" 
  • How to handle "Send Us The Information."O'Day will illustrate these eye-opening strategies with actual case studies -including:

  • Precisely what Chet did to successfully cold-call the CEO of Merrill Lynch 
  • Chet's successful single cold-call to The Walt Disney Company’s CEO
  • How Chet made a sale to a famous men's clothier by getting the CEO to return his call just to tell Chet he wasn't interested in talking to him!

Hear How Other Salespeople Have Successfully Used These Methods To Reach The Decision-Maker Effortlessly!

Jon Hewson

Lori Pike

Gordon Bayliss

Karen Barnett

Bob McCheyne

Cindy Bowers

Larry Bevins

Running Time: 1 Hour


Other Details

Product Type:
One Compact Disc with online Workbook

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