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HOW MOBILE BROADBAND IS CHANGING RADIO PROGRAMMING Larry Rosin mp3

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Product Description

This Product Is A 1-Hour, 23-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

Very soon, your cell phone will have as much memory as your current desktop or laptop computer.

Originally a communication device and then an information device, your mobile phone now also becomes an entertainment device.

And it becomes your credit card.

How will all that affect your radio station?

What will be the effect on your radio station when podcasts are more accessible than your programming?

When everyone has a broadband speed connection everywhere they go, why will they need a radio?

Especially when you add GPS.

You're driving your car and the McDonald's nearest you rings your cell phone:

"Hey! We've got a discount coupon for you."

How does radio compete?

You'd better have some answers, because mass advertising is giving way to individually targeted advertising.

Someone is going to bring this to everyone in your market. Shouldn't that someone be your radio station?

But wait. 
"A mobile device that has a broadband speed connection"  — What's another word for that?

Radio.

Radio always has been that. Radio stations actually have an advantage over other "traditional" mass media.

What you need to do now is learn how to use that advantage to profit your station, your advertisers and your listeners.

This audio seminar is a “must listen” for any serious radio programmer or manager. Download your copy now and hear for yourself….

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Larry Rosin is President of Edison Media Research, which offers research and strategic information to radio and TV stations, newspapers, and cable networks around the world.

Edison Media Research also provides political research and conducts exit polls for virtually all the major news organizations in the U.S.

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 


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