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FUNDAMENTALS OF RADIO PROGRAMMING by Randy Michaels (mp3)

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$49.00
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Product Description

This Product Is a 2-hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

I’ve said it before:

Randy Michaels quite possibly is the smartest guy in radio.

His successes as a program director are legendary.

He’s absolutely brilliant at the essential fundamentals of programming a winning radio station.

If you’re serious about radio programming, just click on the “Add to Cart” button now.

What if You Could...?

Imagine what it would be like to have Randy Michaels as your personal mentor.

What if you could get Randy to sit with you for 2 hours and give you a crash course in the essentials of programming a successful music station?

Remember those TV infomercials where the announcer demands, “NOW what would you pay??”

If when I was a PD I’d had the chance to have Randy spend 2 full hours teaching me about radio programming, I gladly would have paid $1,000 for the privilege.

The Bad News: I don’t believe Randy is hiring himself out for one-on-one consultations.

The Good News: You still can learn Randy’s secrets — for a lot less than a thousand bucks.

For two hours, Michaels — probably the single most brilliant mind in radio — will teach you his programming philosophies and techniques.

If you’re a program director, how could you not be dying to hear this?

And if you work at a music station, you must soak up Randy’s revolutionary approaches to music rotation.

In This Radio Programming Seminar, You Will Learn...

  • The most important aspect of your radio station. (No, you can’t guess this one.)
  • The first thing Randy does when visiting a new market
  • Why the PD has the toughest job and is the least appreciated person in the building
  • Programming vs. Painting by Numbers
  • The most important job of the PD    
  • The second most important job of the PD
  • Why getting the largest audience isn't enough. (If that's all you want, Randy will tell you exactly which format to switch to.)
  • The single most important thing a PD can do for the air talent
  • The single most important thing a PD can do for the radio station
  • The importance of doing your homework (and what that is)
  • How a mediocre plan can defeat a perfect plan
  • Music Rotations: Most PDs execute them badly. (But Randy will teach you how to avoid their mistakes.)
  • Music stations: What 50% of what you play should be
  • The mistake of adapting art without first understanding it
  • The one thing a world-class program director should never do in relation to record companies. (You won’t guess this one, either.)
  • The exact times that you should play music that is compatible with your #1 cume- sharing competitor
  • Applying O.E.S. to music scheduling    
  • How to steal more quarter-hours from the station you share the most cume with
  • Misuse of voice tracking
  • The folly of advertising your aspirations
  • Why & how to make all news local
  • The value & importance of having an Advocate with Authority

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.  


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