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CONTEXTUAL RADIO PROGRAMMING: The Only Way To Win In A Competitive Market by Dan O'Day (2-CD package)

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CONTEXTUAL RADIO PROGRAMMING
by Dan O'Day

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World Premiere! It's not enough to play songs, provide information, and make a lot of noise in the marketplace. Not any more. There's too much competition for your audience's attention — and not just from other radio stations.

Dan O'Day shares a comprehensive — some will say revolutionary — programming strategy that you can begin implementing immediately. 

This intensive seminar will challenge the way you do just about everything on your station. It might make you uncomfortable, as you are forced to choose: Do you want to continue to follow the radio herd, or do you want to break away and become the leader of the pack?

  • Three ways to create a context
  • What you always must do before giving information on-air
  • The most powerful method of holding onto the radio listener's attention
  • The incredibly simple, incredibly effective Suspense Formula
  • The single best way to create the listener sensation of "Forward Momentum"
  • The test that every news story you air must pass
  • How many stations unknowingly decrease listenership with trivia contests

 


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2-CD Audio Seminar

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