Dan O’Day’s Radio and Voiceover Tools

If you're a true “radio guy (or gal),” there's a good chance this will become your most treasured video.

Chuck Blore arguably is the most successful radio program director in American history. When he programmed KELP/El Paso, he set an industry record by capturing 74% of the market's listeners.

From there, he jumped to KFWB/Los Angeles, where he launched the revolutionary "Color Radio" and — virtually overnight — achieved an incredible 47% market share (among some 60 stations).

A member of the Radio Hall of Fame and the Advertising Hall of Fame (remember the "Reach Out And Touch Someone" commercials?), Chuck Blore is a dyed-in-the-wool "radio guy."

Play this for your entire team. Play this for your radio buddies. View this DVD whenever you feel the need for fresh inspiration — and to remember why you got in this crazy business of radio in the first place.

• "How I Entered Radio"

• "The Promise I Made to Robert Purcell" (manager of KFWB)

• The KFWB Jingles

• Al Jarvis - America's First DJ 

• Al Jarvis and The Ice Cream Commercial 

• Al Jarvis Objects To Color Radio

• The KFWB Launch

• Radio Listeners

• Continuity Acceptance Department

• Chuck's Big "News" Idea

• The Disastrous KFWB Balloon Promotion

• KFWB Goes For A Month Without Any Promotions

• How Chuck "Tricked" KABC

• The Great Amoeba Scare

• Altar Boys Forbidden By Law

• Chuck Blore Accused of Payola!

• The Greatest Radio Stunt Ever: KDWB and Formula 63

• Affirmative Emotional ResponseThe "Reach Out And Touch Someone" Campaign

• How Danny Dark Changed The Sound of Commercials

• The Legendary (and controversial) Traffic Safety Commercial

• Desert Island Memories

• Chuck's Legacy

Running Time: 1 hour, 18 minutes on DVD

NOTE: This DVD is formatted for NTSC only. If you are in Europe or in Asia, please do not order unless you have a DVD player that will play NTSC.