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BUILDING THE PERFECT RADIO SALES PROMOTION by Doug Harris (2-CD audio seminar)

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$49.95
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Product Description

Promotions wizard Doug Harris reveals his original, highly detailed system for developing client-driven, "value-added" promotions while maintaining your station's programming integrity.

  • Promotions from which everyone profits: your client, your station, and your listeners
  • The four types of retail promotions
  • The four steps to designing a sales promotion
  • Why great ratings aren't enough
  • The four questions your Account Executive must ask before you can begin
  • The three advantages your sales promotions should have over non-sponsored promotions
  • Your best defense against bad sales promotions
  • How to make money from the "Halo Effect"
  • 18 things you can sell instead of a sales promotion
  • How to control the entire process (rather than allowing the Sales Department to control it)
  • Marketing to the Influencer, not to the Purchaser
  • Secrets of successful nightclub promotions
  • How to make a big impact by giving away small amounts of money
  • Finding the Dramatic Hook of your promotion
  • Your Sales Promotion Worksheet Format
  • How to take charge and set the rules of all your sales promotions
  • How to place a dollar value on all aspects of your sales promotions
  • 21 programming-friendly sales promotions (These alone are worth ten times the price of this audio seminar.)

doug-harris2-320-50.pngWith a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales.

As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.


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Product Type:
2-CD Audio Seminar

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