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BUILDING A WINNING MORNING SHOW by Dan O'Day (2-CD Audio Seminar)

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$59.95
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BUILDING A WINNING
MORNING SHOW
BY Dan O'Day

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"The seminar that changed morning radio" — That's what we've been told by countless consultants and successful morning hosts.

Radio's leading talent coach, Dan O'Day, was the first to teach (and "preach") the importance of characters and point-of-view in a morning show's success.

In this audio seminar, O'Day will teach you specific principles to increase your morning show's impact on its audience and to dramatically increase its audience's Time Spent Listening.

To illustrate these principles, O'Day plays lots of audio examples from actual airchecks — examples of the principles in action AND "bad" examples where the on-air performance could have been greatly improved if only the air talent had known....

  • Building a team show
  • Positioning the characters on your show
  • Defining the newsperson's character
  • On-air guerilla tactics
  • Characters vs. "funny voices"
  • How misuse of "benchmarks" can kill a morning show

 


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Product Type:
2-CD Audio Seminar

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